Supermarket Ice Cream Street Team Product Sampling Marketing Company Example - Hollywood, Los AngelesSupermarket Ice Cream Street Team Product Sampling Marketing Company Example - Hollywood, Los AngelesBig Gay Ice Cream Walking Billboard Street Product Sampling Team - Venice Beach, CABig Gay Ice Cream Temporary Tattoo Street Team Marketing - West Hollywood, Los Angelessupermarket street team marketing activationBig Gay Ice Cream Human Billboard Advertising Company Example - Pasadena, Los Angeles, CABig Gay Ice Cream Street Team Experiential Marketing - Hollywood, Los AngelesBig Gay Ice Cream Street Team Marketing Example - Santa Monica Blvd. West Hollywood, Los AngelesBig Gay Ice Cream Street Team Experiential Marketing Company - Venice Beach, CABig Gay Ice Cream LGBT Street Team Marketing - Hollywood, Los Angeles
Big Gay Ice Cream brought the vibes to their California launch!
Big Gay Ice Cream's West Coast debut was not plain vanilla. It was marketing extravaganza, and here's the scoop:
Parade on Roller Skates: An assembly of vibrant brand ambassadors rolled into town, parade-style, engaging people colorful costumes, coupons, and conversations. They dished out brand stories, temporary tattoos, and irresistible incentives to try Big Gay Ice Cream at local Vons, Pavilions, and Albertsons.
Streets to Scoops: No aimless wandering here! To ensure maximum brand exposure, the team hit supermarkets during peak hours, then went to brunch areas and boardwalks. They even brought the party to Art Walk DTLA, illuminating the night with their backpack billboards.
Impressions by the Pint: Every day, this mobile marketing party churned out thousands of impressions and personal connections and, most importantly, created a sweet spot for Big Gay Ice Cream in Angelinos' hearts. And the proof? Supermarkets couldn't keep up with the demand, frantically reordering to satisfy the newly minted fans.
Why this creative marketing strategy won the day:
Double Duty: Brand awareness from afar and personal engagement up close – a winning combo.
Variety: A combo of above-the-head and backpack billboards and a roller skating street team was a visual feast.
Irresistible Offer: Who can resist a BOGO coupon? The incentive sweet-talked people into trying Big Gay Ice Cream at their local store.
Brand Ambassadors with Passion: These weren't just hired hands – they were true believers, spreading the Big Gay Ice Cream love everywhere they
This experiential street marketing campaign is an excellent example of how ice cream brands can effectively promote their products without relying solely on product sampling. By combining visually captivating elements with strategic activation, a compelling offer, and passionate brand ambassadors, the campaign created brand awareness, generated interest, and drove sales.
Want a taste of your own? Contact us for more examples of supermarket sampling and on-the-street experiences that people will love!