MALL + INDOOR MARKETING and Why It's Smart?
When it's cold outside, engage people at malls, transit stations, and nightspots
Venues offer a captive audience for brand activities and demonstrations
Reach audiences based on lifestyle and interests
Connect your brand with people seeking experiences
Generate fun social media content
What is mall and indoor marketing?
Mall and indoor marketing is the experiential engagement of people inside malls, music venues, transit stations, local bars, and host of other locations.
Activities can range from product sampling to brand-themed games to Instagramable installations.
Ideally, indoor marketing activations enhance a person's experience at the location.
Mall and indoor venue marketing are activated with the permission of the location.
ALT TERRAIN secures indoor activations locations based on your desired audience, city, concept, and objectives.
Indoor venues offer brands unique benefits:
1.) Nightlife venues provide opportunities to connect with local influencers, creatives, and those actively engaged in city culture, plus target people based on particular interests (e.g., indie rock, jazz spots, arcade bars, country music, etc.)
2.) Malls marketing offers brands the opportunity to engage with suburban families
3.) Transit station activations allow brands to connect with professionals working in individual business districts
In general, Mall and Indoor Marketing provide a captive audience, which tends to be a more intimate environment than many outdoor venues.
Indoor venue marketing is essential for brands desiring a year-round to connect with people, especially during the cold winter months in the Northeast and Midwest.
Get intimate with indoor!