Alt Terrain Experiential Marketing Agency Logo 500
REQUEST A QUOTE
  • CAPABILITIES
  • EXPERIENCE
  • INSIGHTS
  • CONNECT
  • REP
post

RCN ISP Street Team Experiential Marketing – New York City

RCN ISP Street Team Marketing LIC
Street Team Marketing - Queens, NYC
RCN Street Experiential Marketing Blog Upper East Side - NYC
Harlem Street Marketing Company Example - Harlem, NYC
RCN Street Marketing Cart Team Activation - Manhattan, New York City
RCN Street Team Marketing - Flusing, Queens
Street Team Consumer Engagement Sampling Bike - East Village, NYC
Street Team ISP Marketing - Harlem, NYC
Arrow
Arrow
Slider

RCN, New York City's favorite internet service provider (ISP), connects with people with during the summer of 2020 

 

Engaging people living in particular buildings is always a challenge, and even more so during a pandemic

The solution for RCN was street cart teams outside a specific apartment and condo buildings throughout NYC

Brand ambassadors greeted people with offers of complimentary hand sanitizer, ice pops, and an irresistible offer to switch to RCN

Activated over 6 weeks, the RCN cart team engage people in Flushing, Astoria, Long Island City, Harlem, StuyTown, Financial District, and Corona

RCN brand specialists integrated as part of the activation to answer highly-specific questions and sign people up on the spot

Photos of the street marketing activation leverage by the brand on Instagram and other channels

The street cart umbrellas piqued attention from afar, and once people got closer, they were invited to take RCN swag along with questions about what they currently use for their home internet

 

Why this ISP street marketing initiative unique?

 

1.) Targeted specific buildings to reach their ideal consumer 

2.) Safely engaging the public during a pandemic

3.) Activating street teams in neighborhoods where they are not often seen; sparking more interest than normal

 

ALT TERRAIN helps brands connect with people via city culture

If you enjoyed learning about this street cart activation, check out the Innisfree and 8Greens projects

If you're seeking ideas, strategies, and activations to connect with an ideal audience in the real world, ALT TERRAIN is here to help!

© 2021 Copyright ALT TERRAIN. All Rights Reserved. 

  • CAPABILITIES
  • EXPERIENCE
  • INSIGHTS
  • CONNECT
  • REP