Walmart's Jet.com, an online grocery delivery service, entrusted ALT TERRAIN to help with introducing their new offerings to people in Chicago, Philadelphia, and Boston.
Street cart marketing teams strategically deployed to engage people with brand conversations, product samples, and incentives to place their first order.
With Jet.com relatively new brand, the street marketing teams demonstrated the unique website shopping experience and brand benefits.
Specifically, the three city street marketing tour highlighted the Walmart owned company fresh grocery delivery, including frozen product offerings.
Product samples distributed were Ben & Jerry Pint Slices and Mr. Mochi ice cream, which was embraced by people on hot summer weekends.
The activation reached and converted people where they frequent, busy weekend shopping districts and local events.
The on-the-street experiential marketing activation engaged people engaged tens of thousands of people in Chicago, Philadelphia, and Boston.
ALT TERRAIN worked in conjunction with Jet’s talented marketing team to produce this unique on-the-street, experiential, brand promotion tour.
If you would like to learn more about how to create a successful street-level experiential marketing, consumer engagement tour, for your company, just get in touch!