Walmart's Jet.com, their grocery delivery service, introduced themselves to people on-the-street in Chicago, Philadelphia, and Boston
Street cart marketing teams strategically deployed to engage people with brand conversations, product samples, and incentives to place their first order
With Jet.com being relatively new brand, the street marketing teams demonstrated the unique website shopping experience and benefits
Specifically, the three city tour highlighted the Walmart-owned company fresh and frozen grocery delivery services
Ben & Jerry Pint Slices and Mr. Mochi ice cream were distributed and embraced by people on hot summer weekends
The activation reached and converted people where they frequent, busy weekend shopping districts and local events
The on-the-street experiential marketing activation engaged people engaged tens of thousands of people in Chicago, Philadelphia, and Boston
ALT TERRAIN worked in conjunction with Jet’s talented marketing team to produce this unique on-the-street, experiential, brand promotion tour
Why this street marketing tour made a difference
1.) With digital channels saturated, a show-and-share experience helped the brand breakthrough
2.) Prior, during, and after each city activation, local social media content made people take notice
3.) On-the-street experience followup with an irresistible first-time order promo code offer
Be sure to read our Sampling Cart & Bike section for more information on how this on-the-street marketing makes a difference
If you would like to learn more about how successful street-level experiential can introduce a product to specific cities, just get in touch!
