Long's Jewelers
Holidays Creative Marketing Activation – Boston
Long's Jewelers spreads holiday joy with caroling and ice sculptures
For three years running, Long’s Jewelers brings brand-sponsored holiday cheer to morning commuters in Downtown Boston.
People on their way to work greeted with carolers singing songs, elaborate ice sculptures, and brand ambassadors.
The carolers sang holiday songs along with a jewelry store jingle.
Ice sculpture advertising displays in the shape of a diamond ring, and a wayfinder sign directing people to the store location.
3 event days, 60,000+ impressions, 7,900+ engagements
Winter morning commutes tend to be dreary, making a cheerful brand activation welcomed by all.
Long’s utilized this activation to remind people the jewelry store is conveniently located along their daily commute.
This activation is an excellent example of how an upscale brand can bring their brand to public spaces.
Brand ambassadors greeted people with a ‘Happy Holidays,’ rock candy, candy canes, and incentives to visit the store.
Store visit incentives includes a free diamond ring cleaning along with holiday sale offers.
Why is this jewelry brand marketing activation notable?
Contrast
Cold winter commutes aren't fun, music, ice sculptures, and ambassadors stood out big time!
Timing
The brand knew gifts for loved ones are top-of-mind in early December when we activated.
Social Content
Created wonderful Holiday-themed content for their social media channels.
If you are a jewelry, watch, diamond, or jeweler brand seeking creative holiday marketing ideas, let's connect.
