Long's Jewelers spreads holiday joy with caroling and ice sculptures
For three years running, Long's Jewelers brings brand-sponsored holiday cheer to morning commuters in Downtown Boston.
People on their way to work greeted with carolers singing songs, elaborate ice sculptures, and brand ambassadors.
The carolers sang holiday songs along with a jewelry store jingle.
Ice sculpture advertising displays in the shape of a diamond ring, and a wayfinder sign directing people to the store location.
Brand ambassadors greeted people with a 'Happy Holidays,' rock candy, candy canes, and incentives to visit the store.
Store visit incentives includes a free diamond ring cleaning along with holiday sale offers.
Why is this jewelry store marketing activation notable?
1.) Location, winter morning commutes tend to be dreary, making a cheerful brand activation welcomed by all
2.) Reach, it engaged 10,000+ downtown workers each morning
2.) Timing, as gifts for loved ones are top-of-mind in early December
3.) Awareness, the activation reminded people the jewelry store is conveniently located along their daily commute
5.) Created wonderful Holiday-themed content for social media
This is additionally an excellent example of how an upscale brand brings their brand to the streets.
If you are a jewelry, watch, diamond, or jeweler brand seeking creative holiday marketing ideas, let's connect.
