Brooklyn Public Library
Community Outreach Marketing Campaign – NYC
Brooklyn Public Library taps neighborhood hubs for community outreach
To promote free library classes and workshops, Brooklyn Public Library chose neighborhoods shops as an ideal way to get its message out to local communities.
New York City’s hometown favorite media planning agency, PowerPhyl, enlisted ALT TERRAIN secure storefront billboard placements in specific zip codes throughout Brooklyn.
City storefront billboards promoting library classes and workshops placed in barbershops, bodegas, laundromats, restaurants, and a host of city establishments.
32 store placements, 480,000+ campaign impressions
Double-sided storefront billboards delivered their message to people inside and outside local shops.
The beauty of a double-sided window billboard is the interior showing sparks conversations between shop owners and their customers.
Why is this an intelligent community outreach strategy?
Local
Connected with people in neighborhoods where they live, shop, and play.
Credibility
Local and trusted shops lend credibility to marketing campaigns.
Support
Supports local establishments while getting their message to people in the community.
If you need assistance with a neighborhood marketing community outreach initiative, ALT TERRAIN is here to help!
