Brooklyn Public Library taps neighborhood hubs for community outreach
To promote free library classes and workshops, Brooklyn Public Library chose neighborhoods shops as an ideal way to get its message out to local communities.
New York City's hometown favorite media planning agency, PowerPhyl, enlisted ALT TERRAIN secure storefront billboard placements in specific zip codes throughout Brooklyn.
City storefront billboards promoting library classes and workshops placed in barbershops, bodegas, laundromats, restaurants, and a host of city establishments.
Double-sided storefront billboards delivered their message to people inside and outside local shops.
The beauty of a double-sided window billboard is the interior showing sparks conversations between shop owners and their customers.
Why is this an intelligent community outreach strategy?
1.) Connected with people in neighborhoods where they live, shop, and play
2.) Local and trusted shops lend credibility to marketing campaigns
3.) Supports local establishments while getting their message to people in the community
If you need assistance with a neighborhood marketing community outreach initiative, ALT TERRAIN is here to help!
