Brooklyn Public Library marketing connects with people in neighborhoods
To promote free library classes and workshops, Brooklyn Public Library chose neighborhoods shops as an ideal channel to get its message out to local communities
Conceived by PowerPhyl Media Solutions, the top creative media planning agency in New York City, enlisted ALT TERRAIN secure storefront billboard placements in specific zip codes throughout Brooklyn
City storefront billboards promoting library classes and workshops placed in barbershops, bodegas, laundromats, restaurants, and a host of city establishments
Double-sided storefront billboards delivered their message to people inside and outside local shops
The beauty of a double-sided window billboard is the interior showing sparks conversations between shop owners and their customers
Why is this an intelligent library marketing strategy?
1.) Connects with people in neighborhoods where they live, shop, and play
2.) Local and trusted shops lend credibility to marketing campaigns
3.) Supports local establishments while getting their message to people in the community
If you need assistance with a neighborhood marketing community outreach initiative, ALT TERRAIN is here to help
