Liquid Death street marketing activation in Houston, Austin, and Dallas
The super creative lab Callen enlisted ALT TERRAIN to activate Liquid Death street teams for rollout of Liquid Death water to Walmart stores
Skelton costumed characters popped up in Austin, Houston, and Dallas throughout the week in unexpected and high profile places
Performers from all walks of life, from fire spinners to dancers to improv artists, were cast to take the street team to the next level
Sampling was not part of the street team activation, nor was it needed, as people were instantly attracted
The flash mob-style performers invited people to take pictures with the street team
Content severed up on social media to extend marketing reach
Why do we love this initiative?
1.) Super effective way to create attention, engagement, and social content
2.) When people stop their cars to take pictures of your activation you know you're done something right
3.) Hiring local artists and performers made all the difference
ALT TERRAIN assisted with activation planning, costume sourcing, staffing, training, management, insurance, and reporting
