Liquid Death takes over Houston, Austin, and Dallas with a creative marketing activation
The super creative lab Callen enlisted ALT TERRAIN to activate Liquid Death marketing stunt for introduction of the water brand to Walmart stores in Texas.
Skelton costumed characters popped up in Austin, Houston, and Dallas the week of the store rollout in unexpected, fun, and engaging ways.
Performers - from fire spinners to dancers to improv artists - were cast to take the street marketing activation to the next level.
Interestingly enough, product sampling was not part of the activation, nor was it needed, as people were instantly attracted and got the message.
And, of course, flash mob-style performers were the highlight of people's Instagram that week.
Why do we love this initiative?
1.) Super simple and effective way to create attention, engagement, and social content
2.) When people stop their cars to take pictures of your activation you know you're done something right
3.) Hiring local artists and performers made all the difference
ALT TERRAIN assisted with activation planning, costume sourcing, staffing, training, management, insurance, and reporting.