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Dime Community Bank Experiential Marketing Activations – NYC

Dime Community Bank Taste Festival Event Marketing, Williamsburg, Brooklyn
Community Bank Event Local Festival Marketing - Williamsburg, Brooklyn
Dime Community Bank Human + Mobile Billboard Street Team - South Williamsburg, New York City
Dime Community Bank Branch Opening Marketing Activation Prize Wheel Marketing Activation - Williamsburg, Brooklyn
Dime Community Bank Festival Event Experiential Marketing Example - Williamsburg, Brooklyn
Dime Community Bank Hand-held Instagram Frame Event Festival Marketing - Citi Field Queens, New York City
Dime Community Bank 5K Run Experiential Event Marketing Photo Props - Brooklyn, New York City
Dime Community Bank Branch Opening Event Marketing - Park Slope, Brooklyn
Dime Community Bank Taste Festival Event Marketing, Williamsburg, Brooklyn
Community Bank Event Local Festival Marketing - Williamsburg, Brooklyn
Dime Community Bank Human + Mobile Billboard Street Team - South Williamsburg, New York City
Dime Community Bank Branch Opening Marketing Activation Prize Wheel Marketing Activation - Williamsburg, Brooklyn
Dime Community Bank Festival Event Experiential Marketing Example - Williamsburg, Brooklyn
Dime Community Bank Hand-held Instagram Frame Event Festival Marketing - Citi Field Queens, New York City
Dime Community Bank 5K Run Experiential Event Marketing Photo Props - Brooklyn, New York City
Dime Community Bank Branch Opening Event Marketing - Park Slope, Brooklyn
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ALT TERRAIN was proud to support the iconic New York City brand, Dime Community Bank, throughout its three-year expansion with local experiential marketing ideas and activities

 

The goal was to introduce the bank to a whole new generation (Millenials) moving into neighborhoods like Williamsburg, Greenpoint, Park Slope, Astoria, and Long Island City

Getting people to notice and care about a new bank branch opening is no small task

The idea was to celebrate each one a block party type event right outside the branch

There was an oversize prize wheel, DJ, ice pop bike, and activities for adults as well as kids

The festive-themed event attracted and engaged people throughout the day

After people won something on the prize wheel, brand ambassadors asked if they'd like to see the new bank, and then introduced them off to one of the bank employees

At local festivals, ranging from 5K races to local food events, were similarly supported with the prize wheel, tent, brand ambassadors, and activities

We're big believers in brands supporting community events as it is a three-way mutually beneficial relationship; brands receive exposure, festivals get sponsor support, and people appreciate the events


How did local event activation support Dime Community Bank's goals?

 

1.) Introduced the brand new Brooklyn residents

2.) Garnered public appreciation for supporting local festivals, 5K runs and other community events

3.) Generated genuine real-world content of people interacting with the brand for their social channels

4.) Gave people a reason to visit newly redesigned banks and open checking accounts

 

In summary, creative local event marketing activation ideas helped Dime Community Bank become a brand people know, like, and trust

 

Get in touch with the ALT TERRAIN agency for local community bank experiential marketing ideas, strategies, and recent activation examples!

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