ALT TERRAIN was proud to support the iconic New York City brand, Dime Community Bank, throughout its three-year expansion with local experiential marketing activities.
The goal was to introduce the bank to a whole new generation (Millenials) moving into neighborhoods like Williamsburg, Greenpoint, Park Slope, Astoria, and Long Island City.
Getting people to notice and care about a new bank branch opening is no small task.
The solution was to celebrate each one a block party type event right outside the branch.
There was an oversize prize wheel, DJ, ice pop bike, and activities for adults as well as kids.
The festive-themed event attracted and engaged people throughout the day.
After people won something on the prize wheel, brand ambassadors asked if they'd like to see the new bank, and then introduced them off to one of the bank employees.
At local festivals, ranging from 5K races to local food events, were similarly supported with the prize wheel, tent, brand ambassadors, and activities.
We're big believers in brands supporting community events as it is a three-way mutually beneficial relationship; brands receive exposure, festivals get sponsor support, and people appreciate the events.
How did local event activation support Dime Community Bank's goals?
1.) Introduced the brand new Brooklyn residents
2.) Garnered public appreciation for supporting local festivals, 5K runs and other community events
3.) Generated genuine real-world content of people interacting with the brand for their social channels
4.) Gave people a reason to visit newly redesigned banks and open checking accounts
In summary, local event marketing activations helped Dime Community Bank become a brand people know, like, and trust.
Get in touch for additional local bank event experiential marketing ideas, strategies, activation examples.
Activate the streets!