Dime Bank
Community Marketing – NYC
Iconic Dime Community Bank taps community to reintroduce itself
If you grew up in New York City you know Dime Bank.
Although, a whole whole new generation of people moving into neighborhoods like Williamsburg, Greenpoint, Park Slope, Astoria, and Long Island City are unfamiliar with Dime being New Yorker’s hometown bank.
So, what would you do?
Well…Dime committed to a strategy of hosting experiential activities outside their branches, near subway stations, 5K runs, on-the-street, and at local festivals.
We all know banks aren’t known for being fun, and getting people to care is no small task.
The idea to overcome this hurdle was to celebrate with a classic block party-style event.
There was an oversize prize wheel, DJ, ice pop bike, and activities for adults as well as kids.
The festive-themed event attracted and engaged people in every environment, and drove tangible results.
1 year, 32 community activations, 349,000+ brand impressions, 139,200+ engagements, continious social content
We’re big believers in local brands supporting community events as it is a three-way mutually beneficial relationship:
1.) Brands receive exposure
2.) Festivals get sponsor support
3.) People appreciate community festivals and brand actvitieis
How did this make a difference for Dime Community Bank?
Appreciation
When people seeing you active in the community, you become part of their community.
Social Content
You can't engage everyone, so sharing genuine real-world content is essential.
Drive Action
They gave people a reason to visit newly redesigned banks and open checking accounts.
Get in touch with the ALT TERRAIN agency for a community initiative for your brand!
