London Wheatpaste Wild Posting Advertising
Reddit Invites Londoners to Join Online Communities with Wheatpaste Postings
RGA, a leading global marketing agency, partnered with ALT TERRAIN to launch a captivating outdoor advertising campaign that transformed the streets of London into a canvas for Reddit’s vibrant online communities.
Embraced as “flyposting” in London, this street-level poster campaign featured dozens of unique designs, each inviting passersby to engage with Reddit’s diverse communities.
These thought-provoking posters adorned walls, storefronts, construction sites, and other creative locations across Shoreditch, Soho, Kensington, Covent Garden, and other trendsetting neighborhoods.
2 weeks, 395,000+ brand impressions
Reddit street poster campaign was only one part of a larger London outdoor advertising initiative.
The broader out-of-home advertising components were multilayered included traditional billboards, Tube station takeovers, and bus shelter ads.
To compound the OOH advertising efforts, the campaign showed up in people’s Instagram and TikTok feeds.
And, often the, the brand strategically used visuals of the flypostings on Reddit, Instagram, and other digital channels to further unify the campaign.
Why London Poster Advertising is a Strategic Advertising Move
High Footfall:
London's bustling streets provide an ideal platform for reaching a massive audience, generating tens of thousands of impressions daily.
Eye-Level Engagement:
Flyposting brings your campaign directly to your target audience's eyeline, fostering a more personal and impactful connection.
Trendy Aesthetic:
The edgy and contemporary nature of wheatpaste flyposting aligns with Reddit's brand identity and resonates with its target audience.
Takeaway: if you're seeking to capture the attention of Londoners and drive meaningful engagement with your brand, incorporate posters as part of your marketing strategy, and then use the content on your social channels.
