Reddit Invites Londoners to Join Online Communities with Flypostings
RGA, a leading global marketing agency, partnered with ALT TERRAIN to launch a captivating outdoor advertising campaign that transformed the streets of London into a canvas for Reddit's vibrant online communities.
Embraced as "flyposting" in London, this street-level poster campaign featured dozens of unique designs, each inviting passersby to engage with Reddit's diverse communities. These thought-provoking posters adorned walls, storefronts, construction sites, and other creative locations across Shoreditch, Soho, Kensington, Covent Garden, and other trendsetting neighborhoods.
The Reddit flyposting campaign seamlessly integrated with a larger multilayered outdoor advertising effort that included traditional billboards, Tube station takeovers, and bus shelter ads. Additionally, the brand strategically leveraged visual flypostings on Reddit, Instagram, and other digital channels to amplify awareness and spark online conversations.
Why London Flyposting is a Strategic Advertising Move
High Footfall: London's bustling streets provide an ideal platform for reaching a massive audience, generating tens of thousands of impressions daily.
Eye-Level Engagement: Flyposting brings your campaign directly to your target audience's eyeline, fostering a more personal and impactful connection.
Trendy Aesthetic: The edgy and contemporary nature of wheatpaste flyposting aligns with Reddit's brand identity and resonates with its target audience.
Unleash the Power of London Flyposting for Your Brand
If you're seeking to capture the attention of Londoners and drive meaningful engagement with your brand, consider incorporating flyposting into your marketing strategy. Share your ideas and goals with us, and we'll help you craft a flyposting campaign that makes a lasting impression.
If your brand could benefit from a London fly-posting campaign, please share your ideas and goals!