LA experietial marketing insights, ideas, and tactics
Learn ways to introduce your brand to people throughout Los Angeles
Engage with Instagrammable brand moments, activities, and interactions
Learn how to find new customers and build community with experiences
Tap Los Angeles culture for social, public relations, and influencer activations
Track your impact with with impressions, engagement, and sales
Your Los Angeles experiential marketing strategy roadmap
Street Team Marketing
Street team marketing tactics are effective in Los Angeles, although tweak initiatives to match the culture.
We recommend activating where people gather; DTLA on weekends, Downtown Art Walk, Venice boardwalk, etc.
Start with the type of people you'd like to connect with and plan your street team marketing strategy on where and when they congregate. It might be near a specific LA park, supermarket, shopping district, or farmer's market.
Ensure your street marketing activation is bold, beautiful, and Instagrammable. Go big with your visuals and props so people in passing vehicles know what brand is hosting the marketing activation.
Even more important, create playful engagement opportunities to entice people to share the experiences on their social channels.
And, be sure to integrate an appealing call-to-action to let people know how to get involved with the brand.
In short, street team marketing in Los Angeles provides brands access to people, content, engagement, and sales.
Pop Up Experience
Los Angeles is a destination-centric city, and popup experiences are an excellent way to tap into that culture.
Whether it is your own popup or activating as part of a larger event, popups capture interest, attention, engagement, and sales.
You'll often see outdoor popup activations on 3rd Street Promenade in Santa Monica, About Kinney in Venice, and other popular destinations.
Storefront popup locations vary depending on the audience, although DTLA, LaBrea, and Melrose are the most common spots.
Popup marketing is an ideal way for people to see, touch, and see what makes your brand unique.
Often popups include Instagrammable visuals and activities.
Popup options in LA can include mobile showrooms and, on a smaller scale, sampling carts.
In conclusion, popup experiences are a valuable way for brands to build community, content, and customer relationships.
Community Event Marketing
Festivals, outdoor group wellness actives, art walks, and nonprofit cause events are an integral part of Los Angeles' culture.
Local events provide opportunities to sponsor and/or host an onsite brand marketing activation.
There are annual, monthly, and weekly community events open to brand participation.
How you show up and contribute to the event is up to you, although best for the experience to reflect your brand and goals.
Angelenos love an Instagrammable guerrilla marketing stunt, particularly big, bold, and culturally relevant ones.
Brands select Los Angeles for its instantly recognizable (e.g., Venice Boardwalk, Sunset Strip, etc.) scenery it provides for content marketing.
Since fewer people walk the streets of LA ensure your guerrilla marketing stunt doesn't require a ton of interaction to look super cool.
Food Truck Marketing
We all know Los Angeles has its own unique, trend-spreading food culture.
Part of that is food trucks which are an excellent way to engage people.
Food trucks can be utilized for product sampling, surprise-and-delights, and part of larger activations.
How you leverage food trucks as part of your marketing is up to your brand strategy and desired outcomes.
One popular experiential marketing approach in Los Angeles is influencer activations.
The general strategy is to create a small but stunning marketing initiative for a select audience.
This can take place indoors, outdoor, or a mix of the two environments. Although all of these experiential activations involve compensating the influencers to participate and share the activation with their followers.
Los Angeles is a landscape filled with murals. The ones we're talking about are brand-sponsored, ground level, and interactive to a degree.
Murals designed to elicit interaction are, without a doubt, the trend in LA. These street murals integrate elements encouraging people to pose, take pics, and share on social.
They are also noncommercial in nature, meaning no logos, product images, etc. These street murals often include hashtags, QR codes, or 'sponsored by your brand' elements.
More on experiential marketing in Los Angeles
Los Angles marketing is unique when it comes to real-world experiences.
Unlike many other big cities, most people travel from place-to-place via vehicles, although they're pockets where you can engage people on the streets.
It is an activity-centric city; connect your brand with people's lives at music festivals, gallery openings, walks on the boardwalk, music release parties, and dozens of other destinations.
Brands need to aim high as people in Los Angeles expect high-concept, creative, and visually stimulating experiences.
The plethora of celebrities and influencers living in Los Angeles makes experiential marketing all that more valuable.
It's not uncommon to engage with people on-the-street or at events with massive social media followings.
Moreover, it is a certified trendsetting city, from fashion to autos to entertainment culture.
Los Angeles is a super diverse city offering brands the opportunity to connect with a variety of audiences.
Having a specific Los Angeles experiential marketing strategy is essential for your brand.
Why work with ALT TERRAIN?
Tap into 15+ years of Los Angeles experiential marketing insights, ideas, strategies, and tactics to build-up your brand engagement.
Select from activation-ready or custom-made solutions, proven effective in Los Angeles.
Share your ideal customer profile, brand narrative, timing, and goals to receive an experiential marketing strategy proposal within three days.
And, if you already have ideas you like to bring to life, please share those too.
To start the conversation, head on over to We're Here To Help section
Los Angeles experiential marketing FAQ
It depends on you brand strategy and goals, although a single day activation in Los Angeles typically range from $7,500 to $15,000 while monthly experiential initiatives are often 10x those amounts.
And, influencer integrations, event fees, swag, and other elements increase the investment.
Ideal experiential marketing programs attract, engage, and convert people in a profitable way to allow you to work at scale.
Share your goals for a Los Angeles, culturally relevant experiential marketing proposal.
It takes anywhere from 30 to 90 days to produce an experiential marketing initiative in Los Angeles.
Although, once you have all the elements in place and team trained, you can activate within a week's notice as opportunities arise.
If you have questions about lead-times for a specific concept, please get in touch for an estimate.
Experiential marketing provides brands value on several fronts
The most common value derived from experiential marketing initiatives are:
1.) Brand awareness
2.) Ideal audience engagement
3.) Brand appreciation
4.) Content capture for social
5.) Direct sales
6.) Community building
7.) Culturally relevancy
8.) Collecting real-world testimonials
9.) Getting customers to share their experience on social
Yes, if you want to activate at events, inside city parks, or places like 3rd Street Promenade.
Street marketing teams and many forms of guerrilla marketing do not require city permits.
For more details on what can be accomplished with and without permits permission, reach out and connect for a chat.