Original street advertising mural in Los Angeles for HP's 'Everybody On' advertising campaign
HP 'Everybody On' marketing initiative celebrates people's passions, the driving force of the creator economy
They leveraged a street mural to kick of the campaign and bring it to life in a unique way
Legendary LA graffiti artist, Duce One, was given free rein to create a mural highlighting the passions of people in his community
Mural creation process was documented, along with artist interviews, creating one-of-a-kind, non-techie, engaging, brand content for HP's 'Everybody On' YouTube and other social channels, reaching 150,000+ views in its first week
ALT TERRAIN secured the West Hollywood, just off Melrose Avenue wall space, commissioned the artist, and coordinated the mural concept and implementation
The super-creative interactive agency, DesignKitchen, develop the campaign concept and employed ALT TERRAIN to create a large-scale mural
Why this street mural marketing campaign stands the test of time
1.) HP knew campaign authenticity, embracement, and social shares, come from a sponsored mural approach
2.) It highlights people's passions as well as the artist's
3.) Blending the mural creation process with artist interviews gave people who viewed it socially an experience as if they were there in person
ALT TERRAIN handled advertising mural planning, artist sourcing/management, permitting, production, on-site management, and reporting
To learn more about this outdoor advertising approach, view our Street Mural section
Contact us if you're seeking to produce a brand-sponsored street mural to generate presence, engagement, and content
