HP
Hand-Paint Mural Advertising, Melrose District, Los Angeles
HP Embraces Creators with for "Everybody On" Brand Campaign
HP’s “Everybody On” marketing initiative shines a spotlight on the passions that fuel the creators with a captivating street mural to kickstart their campaign.
Legendary Los Angeles graffiti artist Duce One was granted creative freedom to craft a mural celebrating the passions of individuals within his community.
HP’s decision to use a street mural as the centerpiece of its “Everybody On” campaign illustrates its understanding of the power of hand-painted mural to power to connect with creators and those the support them.
The mural’s creation process was meticulously documented, along with insightful artist interviews, resulting in a unique and engaging brand narrative for HP’s “Everybody On” YouTube channel and other social media platforms.
300,000+ brand impressions, +550,000 YouTube views
ALT TERRAIN secured a prime location in Melrose, on La Brea, and commissioned Duce One to execute a mural dedicated to the creators in his world.
The “Everybody On” campaign by HP proves the effectiveness of one-of-kind, art-centric outdoor advertising.
The HP creator mural marketing initiative provides a model for brands looking to generate engagement, content, and presence through street murals.
Strategy Behind HP's "Everybody On" Street Mural Marketing Campaign
Celebrating Passion & Community
The "Everybody On" mural transcends mere advertising, paying tribute to the passions that drive individuals and the communities they inhabit.
Harnessing Storytelling Power
As a result of meticulously documenting the mural's creation process and incorporating artist interviews, HP brought the campaign to life with a rich narrative which was embraced worldwide.
A Model for Success
By embracing authenticity, celebrating passions, and harnessing the power of storytelling, HP crafted a campaign that resonates with audiences and leaves a lasting impression.
If you're brand is interested in a real-world x digitial creator marketing campaign, just holla!
