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Gatorade Experiential Marketing Activation Venice Beach

StreetVirus/HYPEBEAST enlisted ALT TERRAIN to assist with bringing the Gatorade x KRINK collaboration to life with an art truck and permitted event at Venice Beach basketball court

 

The venerable, street artist, KR, painted one of truck in his trademark drippy style and activated around Los Angeles as a mobile, brand installation

The KRINK mobile, street art installation city tour culminated with a  Gatorade Venice Beach basketball court event activation

ALT TERRAIN aided with multiple aspects of the activation including planning, scouting, identifying truck-painting location, vehicle and tour driving, plus permitting and insurance for the Venice Beach basketball event activation

Contact ALT TERRAIN for street art installation and sports marketing event ideas, examples and pricing

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