StreetVirus/HYPEBEAST enlisted ALT TERRAIN to assist with bringing the Gatorade x KRINK collaboration to life with an art truck and permitted event at Venice Beach basketball court.
The venerable, street artist, KR, painted one of truck in his trademark drippy style and activated around Los Angeles as a mobile, brand installation.
The KRINK mobile, street art installation city tour culminated with a Gatorade Venice Beach basketball court event activation.
ALT TERRAIN aided with multiple aspects of the activation including planning, scouting, identifying truck-painting location, vehicle and tour driving, plus permitting and insurance for the Venice Beach basketball event activation.
Contact ALT TERRAIN for street art installation and sports marketing event ideas, examples and pricing.