Los Angeles wild postings for the revival of the Jordache brand
Jordache, the first premium denim company, enlisted ALT TERRAIN to cover the streets with wild postings to reintroduce the brand to people in select Los Angeles neighborhoods.
Leveraging a combination of cardstock and wheatpaste posters allowed the brand to touch every block in their desired areas.
From construction sites to street poles, posters let everyone in target influencer neighborhoods know the brand was back in the mix.
Street posters were placed throughout DTLA, Highland Park, Melrose, Venice, West Hollywood, Rodeo Drive, La Brea, Fairfax and numerous other trend-spreading neighborhoods.
These outdoor wheatpaste and cardstock posters were only one part of the marketing mix, although it is a prime example of how they can be leveraged to draw attention to your brand.
Why are wild posting an effective way to introduce a brand to people in Los Angeles?
1.) Los Angeles is traditionally known as a driving city, although walk-around neighborhoods (e.g., Highland Park, DTLA, etc.) are on the rise, providing opportunities for your posters connect with desired audiences
2.) True wild posting, wheatpaste and otherwise, provide street cred, making them essential for a brand or product launch
3.) A wild posting campaign complements and enhances traditional outdoor advertising (e.g., billboards, bus shelters, etc.) as well as digital channels
If you would like to create a citywide noticeability, credibility, and interest throughout Los Angeles for your company, ALT TERRAIN, the wild postings agency, is here to assist!