New York State Ski Resort Marketing Activation Inside Mall - King of Prussia, PA
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Mall Brand Activation Installation
Ski Resort Mechanical Snowboard Inside Mall Marketing Activation - King of Prussia, PA
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Darigold Cheese Product Sampling Inside Mall - Seattle, WA
New York State Ski Resort Marketing Activation Inside Mall - King of Prussia, PA
Outdoor Mall Brand Marketing Activation
Kipling Mall Marketing Street Team Activation - Los Angeles
Make Up Forever Mall Street Team Activation - King of Prussia Mall, PA
Mall Brand Activation Installation
Ski Resort Mechanical Snowboard Inside Mall Marketing Activation - King of Prussia, PA
Louis Kemp Frozen Seafood Mall Marketing Activation - Northshore, MA
Darigold Cheese Product Sampling Inside Mall - Seattle, WA
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MALL ACTIVATION and Why It's Smart?

Malls are where you reach people when it's too hot or cold outside

They offer a variety of options for brand popups, installations, and events

Engage hard-to-reach upscale suburban audiences

People at malls are in brand discovery mode

New generation of malls are often the trendiest place to activate 

 

What is a mall activation?

Mall activation is when a company leverages a mall environment to experientially engage people with popups, events, and activities to achieve marketing goals. 

Activations can take place on a single day, on the weekend, or, in the case of a popup shop, for an entire month.

Detailed mall demographics offer brands the ability to engage specific audiences.

Ideally, an activation enhances a person's experience at the mall while achieving brand objectives.

Malls charge fees for activation space, ranging from $1,500 to $10,000 per day, depending upon the location and length of the initiative.

Overall, malls provide brands with unique opportunities for their experiential marketing activations. 

 


Mall Activation Marketing Services


1.) Mall activation strategies

2.) Activation planning, production, and execution

3.) Assessment, recaps, and recommendations for future activations

 

 

Benefits of Mall Activation Marketing

 

1.) Leverage mall demographics to reach your ideal audience

2.) Perfect place to activate when it's too cold or hot outside

3.) Shoppers tend to have disposable income

4.) Malls are social hubs as well as shopping centers

5.) Provide brands with a captive audience

6.) They have the highest density of shoppers during the Holiday season

 

 

Takeaways

 

Mall activations are an essential element of a year-round experiential marketing mix.

They help you to connect with people, especially during the cold winter months in the Northeast and Midwest or, conversely, during the hot summer months in the Southeast and Southwest.

Newer malls are more than shopping destinations; they're where people go out to eat, socialize, and attend local happenings.

 

 

Connect

 

If you'd like to explore how malls can enhance your activations, please reach out with your ideas and goals.

 

Activate year-round!