McDonald's Misting Fan Mobile Billboard

McDonald's hosted a clever and refreshing campaign to promote its Sweet Iced Tea. They and their agency, Arnold Worldwide, partnered with ALT TERRAIN to create a one-of-a-kind misting fan mobile billboard to tour Boston, New Hampshire, Rhode Island, and Connecticut.

Coolest Outdoor Advertising Idea

When temperatures soared above 75 degrees, the misting fan mobile billboard sprang into action, providing passersby a welcome burst of cool air. The refreshing mist brought relief from the sweltering heat and evoked the sensation of enjoying a cold glass of Sweet Iced Tea.

Engagement Beyond the Breeze

A street team accompanied the mobile billboard, engaging with potential customers and distributing coupons for a complimentary iced tea at any participating McDonald's in the region. This direct interaction further amplified the campaign's effectiveness, driving traffic to McDonald's stores and encouraging them to try the product.

Campaign Success: Refreshing Results

The McDonald's misting fan mobile billboard campaign generated over 350,000 impressions and 20,000 engagements every 30 days. The campaign promoted the Sweet Iced Tea and created positive associations with the McDonald's brand, leaving a lasting impression on consumers.

Key Takeaways:

• Experiential marketing: Engage consumers with sensory experiences that create memorable connections with your brand.
• Targeted placement: Reach your audience where they are, considering their location and activities.
• Complementary promotions: Combine physical interactions with digital engagement to maximize impact.

If you're looking for innovative outdoor mobile billboard marketing concepts, consider incorporating surprise, interactivity, and sensory engagement to capture attention and create a buzz around your brand.