McDonald's
Creative Experiential Advertising
McDonald's Misting Fan Mobile Billboard
McDonald’s hosted a clever and refreshing campaign to promote its Sweet Iced Tea.
They and their agency, Arnold Worldwide, partnered with ALT TERRAIN to create a one-of-a-kind misting fan mobile billboard to tour Boston, New Hampshire, Rhode Island, and Connecticut.
Coolest Outdoor Advertising Idea
When temperatures soared above 75 degrees, the misting fan mobile billboard sprang into action, providing passersby a welcome burst of cool air. The refreshing mist brought relief from the sweltering heat and evoked the sensation of enjoying a cold glass of Sweet Iced Tea.
Engagement Beyond the Breeze
A street team accompanied the mobile billboard distributing coupons for a complimentary iced tea at any participating McDonald’s in the region.
20 days, 440,000+ impressions, 32,000 engagements
Refreshing Marketing
It’s not every day you welcome advertising in your life, but this one did just that!
Wherever the team went they we’re appreciated and thanked for showing up.
Furthermore, the whole concept reinforced the idea that McDonald’s iced tea is a refreshing, cool you down, summer treat.
And, to top it off, people were greeted with coupons for a free iced with any purchase to give people a good reason to visit McDonald’s while in vacation mode.
You key takeaways:
Experiential Advertising
Engage consumers with sensory experiences to create memorable connections.
Targeted
Reach your audience where they are, and in the summer this is not in the city.
Incentivize
Give people a good reason, like a free drink, to create footfall.
If you're looking for innovative summer activation for your brand, let's talk!
