McDonald's misting fan mobile billboard experience cools people down on hot summer days
For two years in a row, Arnold Worldwide and McDonald's local co-operative group of New England activated a misting fan mobile billboard when the temperatures reached 75+ degrees
The creative experiential marketing concept gave people the feeling of drinking a Sweet Iced Tea on a hot day
Deployed in cities, beach areas, and near festivals in Boston, New Hampshire, Rhode Island, and Connecticut
A street team accompanied the mobile billboard engaged people with redeemable invitations to try a free iced tea at any McDonald's in the region
Why we love this McDonald's advertising campaign?
1.) A cool breeze was welcomed by one and all on hot summer days
2.) The advertising concept communicated the experience their product delivers
2.) Generated 350,000+ impressions, and 20,000+ engagements every 30 days
3.) Created wonderful for people and the brand alike
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