McDonald's marketing cools people down on hot summer days
For two years in a row, Arnold Worldwide and McDonald's local co-operative group of New England activated a misting fan mobile billboard when the temperatures reached 75+ degrees.
The creative experiential marketing concept gave people the feeling of drinking a Sweet Iced Tea on a hot day.
Deployed in cities, beach areas, and near festivals in Boston, New Hampshire, Rhode Island, and Connecticut.
A street team accompanied the mobile billboard and engaged people with coupons to try a free iced tea at any McDonald's in the region.
Why we love this McDonald's advertising campaign?
1.) A cool breeze was welcomed by one and all on hot summer days
2.) The advertising concept communicated the experience their product delivers
2.) Generated 350,000+ impressions, and 20,000+ engagements every 30 days
3.) Created wonderful for people and the brand alike
If you have innovative outdoor mobile billboard marketing concepts you'd like to bring to life, just let us know!
