Play-and-earn crypto game sparks engagement with wild postings
Upland, the virtual property game mapped to real-world addresses, aimed to introduce their metaverse to new audiences
Pull-tab wild posting, with their lama mascot and curious copy, were placed grassroots-style throughout Chicago and San Francisco
Street posters rollout aligned with the release of their metaverse mapped versions of Chicago and San Francisco
Each pull-tab included a QR code to make it easy for people to engage with the play-and-earn crypto game
Posters were placed in shop windows as well as outdoor throughout the cityscape
Outdoor posters were often placed in groups of 3 or more to create a curious visual impact
The wild postings created 400,000+ brand impressions along with thousands of QR code scans
Why is this metaverse marketing strategy made sense?
1.) Upland blockchain game centers around metaverse properties mapped to real-world addresses, so posters on buildings in the game made perfect sense
2.) The fun and inviting strategy reduced the mainstream public's apprehension of crypto games
3.) The success of the property trading game depends upon a wide range of players, this marketing approach expanded their audience variety
If you have a crypto game in need of a real-world marketing, ALT TERRAIN got your back in the streets!