Metaverse game Upland sparks engagement internationally with street marketing
Upland, the virtual property NFT game mapped to real-world addresses, introduces their metaverse to new audiences via poster advertising.
Pull-tab wild posting, with their lama mascot and curious copy, strategically placed throughout Chicago and San Francisco.
Street posters rollout aligned with the release of their metaverse versions of each city.
Wild postings include a QR code provide an easy on-ramp the play-and-earn crypto game.
Posters displayed in shop windows, on construction sites as well as creative ways throughout the cityscape.
Wild postings placed in groups of 3 or more to create a big eye-level visual impact.
The wild postings created 510,000+ brand impressions along with thousands of QR code scans.
To kick-off their NFT partnership with European soccer league Porto FC, snipe-style posters throughout Porto during a big weekend game.
Sidewalk chalk stencils placed throughout the city to enhance the poster marketing.
Tens of thousands of Porto fans encountered the posters and stencils throughout the weekend.
Why is this metaverse marketing strategy made sense?
1.) Upland met averse game centers around NFT properties mapped to real-world addresses, so posters on buildings in the game made perfect sense
2.) The fun and inviting strategy reduced the mainstream public's apprehension of crypto games
3.) The success of the property trading game depends upon a wide range of players, this marketing approach expanded their audience variety
If you have a metaverse NFT project desiring an audience, ALT TERRAIN agency got your back!