Stash Embarks on a Bold Campaign to Empower Gen Z
On a mission to make investing easy for younger generations, Stash tapped the streets of Miami to introduce their brand to their ideal audience - Gen Z and younger Millennials. Specifically, the selection of wheatpaste wild postings, strategically placed throughout the vibrant neighborhoods of Wynwood, Downtown, Design District, Little Havana, Little Haiti, and beyond.
Inspiring Messages for an Informed Generation
The eye-catching posters featured bold messages that resonated with the aspirations of the target demographic, proclaiming "Invest in yourself" and "Anyone can invest." These messages served as a call to action, encouraging young individuals to take control of their financial futures.
QR Codes for Seamless Engagement
To seamlessly connect with potential customers, each poster incorporated QR codes, bridging the physical and digital worlds. By scanning these codes, passersby were instantly directed to Stash's landing pages, where they could learn more about the platform and its user-friendly approach to investing.
A Different Approach to Financial Advertising
Stash's decision to embrace wheatpaste wild postings aligned perfectly with their brand ethos of disrupting the status quo. This unconventional advertising method, typically associated with underground art and activism, gave Stash the street cred it needed to connect with their ideal audience.
Designs that Reflect the Target Audience
The poster designs were meticulously crafted to resonate with the diverse Gen Z audience. The vibrant colors, captivating visuals, and relatable messages spoke directly to the aspirations and sensibilities of this Gen Z.
Content for Social
The wild postings throughout Miami not only served as eye-catching advertisements but also generated valuable social media content for the brand.
A Campaign Extended
The initial wave of wild postings proved to be so successful that Stash decided to extend the campaign to other cities. This decision demonstrated the brand's confidence in their wild posting strategy to connect with their target audience.
ALT TERRAIN: Your Gateway to Miami Street Culture
ALT TERRAIN, a leading city culture marketing agency, played an instrumental role in executing Stash's street art campaign. Their expertise in understanding of the Miami landscape proved invaluable in ensuring the campaign's success.