BSSP entrusted ALT TERRAIN to assist with a one-of-a-kind reverse, clean creative art truck mobile billboard initiative for MINI Cooper.
The art mural advertising billboard involved sourcing dirty delivery trucks for artists to create a reverse/clean mural in the dirt to promote their annual 'Spring Cleaning' sales event.
Two trucks were sourced in New York City, Chicago, Houston and Los Angeles for artists to create the unique mobile billboards which were driven around target neighborhoods and events to promote the 'Spring Cleaning' sales event.
ALT TERRAIN handled creative mobile billboard planning, truck sourcing, mural creation management, staffing, deployment and management in New York City, Chicago, Houston, and Los Angeles.
Contact ALT TERRAIN for brand mural advertising truck ideas, prices and company examples.