MINI Cooper rolls into cities with a one-of-a-kind, creative outdoor advertising
The 'Spring Cleaning Sale' campaign concept involved removing dirt and grime from local delivery trucks to create a reverse or clean MINI Cooper mobile billboard.
Transforming dirty trucks into street art, the mobile billboards stood out from everything else on the street.
In New York City, Chicago, Houston, and Los Angeles, two trucks were deployed in each city for seven days.
Street artists that specialized in reverse / clean stencil advertising enlisted to create these unique mobile billboards.
The mobile billboard art trucks activated within 15 miles of each MINI Cooper dealer hitting shopping hubs, business districts, and beach areas along the way.
Content captured of the MINI Cooper truck billboards shared on social to extend local marketing reach. documented for the brand's social channels and around-the-city activation visuals.
For this creative mobile billboard activation, ALT TERRAIN produced creative planning, truck sourcing, installation, artist management, staffing, deployment, management, and insurance for the agency BSSP.
Why we love this auto marketing campaign?
1.) Auto dealerships typically follow a old school formula of local radio, print, and digital advertising; this campaign help them get noticed, plus they leveraged it on social
2.) Medium is the message and vice-versa
3.) Ability to target within a 15 miles radius of Mini Cooper dealerships
4.) Any campaign that allows us to employee artists makes us happy
If you seek a creative way to promote an automotive brand in cities nationwide ALT TERRAIN is here to help, get in touch for brand mural advertising truck ideas, prices, and other company case studies.