MINI Cooper rolls into cities with a one-of-a-kind, creative outdoor marketing campaign promoting a 'Spring Cleaning' sale at local dealerships
The marketing campaign concept, created by BSSP, involved removing dirt and grime from local delivery trucks to create a reverse or clean MINI Cooper mobile billboard
Transforming dirty trucks into street art, mobile billboards stood out from everything else on the street
The beauty of the MINI Cooper marketing concept is it inherently tied in with the 'Spring Cleaning' advertising campaign theme.
In New York City, Chicago, Houston, and Los Angeles, two trucks deployed for seven days in each city
Street artists that specialized in reverse / clean stencil advertising enlisted to create these unique mobile billboards
The mobile billboard art trucks activated within 15 miles of each MINI Cooper dealer hitting shopping hubs, business districts, and beach areas along the way
Content of the MINI Cooper truck mobile billboards documented for the brand's social channels and around-the-city activation visuals
For this creative mobile billboard activation, ALT TERRAIN produced creative planning, truck sourcing, installation, artist management, staffing, deployment, management, and insurance
Why we love this auto marketing campaign?
1.) Auto dealerships typically follow a old school formula of local radio, print, and digital advertising; this campaign help them get noticed
2.) Removing the dirt to create advertising directly related to the 'spring cleaning' sale theme
3.) Ability to target within a 15 miles radius of Mini Cooper dealerships
4.) Any campaign that allows us to employee artists makes us happy
If you seek a creative way to promote an automotive brand in cities nationwide ALT TERRAIN is here to help, get in touch for brand mural advertising truck ideas, prices, and other company case studies