BSSP entrusted ALT TERRAIN to produce a one-of-a-kind mobile art truck billboard for MINI Cooper.
The art mural advertising billboard involved sourcing dirty delivery trucks for artists to create a reverse mural by cleaning away the grime.
The mobile billboard mural was promoting MINI Cooper's annual 'Spring Cleaning' sales event.
In New York City, Chicago, Houston, and Los Angeles, two trucks were sourced for artists to create these unique mobile billboards.
The mobile billboard art trucks were activated within 15 miles of each MINI Cooper dealer hitting shopping hubs, business districts, and beach areas along the way.
Content of the murals being created as well as deployed around each city was leveraged on the brand's social channels.
With this creative mobile billboard activation, ALT TERRAIN handled creative mobile billboard planning, truck sourcing, mural creation management, staffing, deployment, and management.
Contact ALT TERRAIN for brand mural advertising truck ideas, prices, and company examples.