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Lifetime TV Series Mobile Makeover Showroom Vehicle - Midtown, Manhattan
Mobile Fitness Studio Experiential Marketing Vehicle Activation - Astor Place, NYC
Samsung Mobile Marketing Tour Vehicle Example - Near North Side, Chicago
Ft. Lauderdale Tourism Mobile Experiential Marketing Event Vehicle Example - Michigan Ave, Chicago
Frozen Pancake Experiential Marketing Product Sampling Vehicle - Los Angeles, CA
Supermarket Experiential Marketing Vehicle Tour - Atlanta, GA
AT&T DirecTV Event Marketing Video Screen Vehicle - Boston, MA
Samsung Tablet Mobile Experiential Markteing Vehicle Activation - San Francisco
Samsung Galaxy Mobile Marketing Tour - Lincoln Park, Chicago
Lifetime TV Series Mobile Makeover Showroom Vehicle - Midtown, Manhattan
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EXPERIENTIAL MARKETING VEHICLE and Why It's The Move

Surprise-and-delight people with unique brand experiences

Create an instant activation space wherever you like

Put your experiential vehicle on a multi-city tour

Customize with wraps, props, screens, activities, and installations 

Generate a steady stream of content for Instagram Stories

Ideal activity for influencer visits

Track impact via engagement, social shares, and sales

 

What is an experiential marketing vehicle?

Experiential marketing vehicles are trucks, trailers, vans, Airstreams, and SUVs transformed into standout multi-sensory brand engagement platforms.

They offer the opportunity for brands to activate on-the-street, near city events, and inside festivals.

Experiential marketing vehicles are utilized for many things, from brand sampling to installations to performances.

 

Types of experiential marketing vehicles

 

Mobile Showroom

A truck with see-through glass walls, perfect for outdoor city activations that require a dedicated, enclosed brand experience space

 

Step-Van

A food truck-style vehicle that is excellent for on-the-street deployments with ample sample prep and storage space

 

Airstream

This American classic, typically a trailer, is most often deployed inside festivals due to size and setup time

 

SUV with Rooftop Installation

Most prevalent, as it provides a cost-effective way to create a noticeable on-the-street presence, versatile with on-the-street parking, plus storage for samples and swag for the day

 

Camper Trailer + SUV

Stands out in cities, versatile in terms of creating a custom brand space, sometimes challenging to park in cities due to size, excellent in terms of cost and maintenance

 

 

Experiential marketing vehicle insights, strategies & tips

 

1.) Cities typically don't require city permits for experiential marketing vehicle activations

 

2.) In most cities, city parking permits are available if you desire to park on a specific city block

 

3.) Most brands hire an agency to provide experiential vehicle, staff, and activation (as it is cumbersome to own, maintain, manage, and store)

 

4.) Assign a vehicle team for each region (e.g., Northeast, Southwest, West Coast, etc.) to reduce travel time

 

5.) Digital integrations, influencers, and social media are integral to leveraging your experiential vehicle investment

 

6.) Activations staffed with at least one brand ambassador and an onsite manager/driver

 

7.) Ensure to budget for overnight parking, daily cleaning, travel & lodging, and monthly maintenance

 

8.) Safety and contingency planning is essential with all experiential marketing vehicle activations

 

9.) Get insurance to cover your vehicles, staff, and the public

 

 

Experiential vehicle services

 

1.) Experiential vehicle needs assessment, ideation, and selection 

2.) Design, fabrication, and branding 

3.) Activation planning, staffing, management, insurance, and reporting

 

 

Availability

 

Experiential marketing vehicle activations are available in New York City, Chicago, Los Angeles, and every other US city.

 

Conclusion


Experiential vehicles do the heaving lifting when it comes to marketing goals; reach new audiences, showcase the brand, provide experiences, create content, and drive sales.

 

Connect


Contact
ALT TERRAIN for experiential marketing vehicle ideas, strategies, pricing, and company examples.

 

Hit the road!

Experiential Marketing Vehicle Examples

DeWafelbakkers Frozen Pancake Mobile Marketing Activation Tour- Atlanta, GA

DeWafelbakkers Pancakes

Converse Mobile Pop-Up Shop Marketing Activation - Williamsburg, Brooklyn

Converse

Mobile Pop-up Showroom Yoga Studio Vehicle Experiential Marketing Activation - NYC

P.volve