EXPERIENTIAL MARKETING VEHICLE and Why It's The Move
Surprise-and-delight people with unique brand experiences
Create an instant activation space wherever you like
Put your experiential vehicle on a multi-city tour
Customize with wraps, props, screens, activities, and installations
Generate a steady stream of content for Instagram Stories
Ideal activity for influencer visits
Track impact via engagement, social shares, and sales
What is an experiential marketing vehicle?
Experiential marketing vehicles are trucks, trailers, vans, Airstreams, and SUVs transformed into standout multi-sensory brand engagement platforms.
They offer the opportunity for brands to activate on-the-street, near city events, and inside festivals.
Experiential marketing vehicles are utilized for many things, from brand sampling to installations to performances.
Types of experiential marketing vehicles
Mobile Showroom
A truck with see-through glass walls, perfect for outdoor city activations that require a dedicated, enclosed brand experience space
Step-Van
A food truck-style vehicle that is excellent for on-the-street deployments with ample sample prep and storage space
Airstream
This American classic, typically a trailer, is most often deployed inside festivals due to size and setup time
SUV with Rooftop Installation
Most prevalent, as it provides a cost-effective way to create a noticeable on-the-street presence, versatile with on-the-street parking, plus storage for samples and swag for the day
Camper Trailer + SUV
Stands out in cities, versatile in terms of creating a custom brand space, sometimes challenging to park in cities due to size, excellent in terms of cost and maintenance
Experiential marketing vehicle insights, strategies & tips
1.) Cities typically don't require city permits for experiential marketing vehicle activations
2.) In most cities, city parking permits are available if you desire to park on a specific city block
3.) Most brands hire an agency to provide experiential vehicle, staff, and activation (as it is cumbersome to own, maintain, manage, and store)
4.) Assign a vehicle team for each region (e.g., Northeast, Southwest, West Coast, etc.) to reduce travel time
5.) Digital integrations, influencers, and social media are integral to leveraging your experiential vehicle investment
6.) Activations staffed with at least one brand ambassador and an onsite manager/driver
7.) Ensure to budget for overnight parking, daily cleaning, travel & lodging, and monthly maintenance
8.) Safety and contingency planning is essential with all experiential marketing vehicle activations
9.) Get insurance to cover your vehicles, staff, and the public
Experiential vehicle services
1.) Experiential vehicle needs assessment, ideation, and selection
2.) Design, fabrication, and branding
3.) Activation planning, staffing, management, insurance, and reporting
Availability
Experiential marketing vehicle activations are available in New York City, Chicago, Los Angeles, and every other US city.
Conclusion
Experiential vehicles do the heaving lifting when it comes to marketing goals; reach new audiences, showcase the brand, provide experiences, create content, and drive sales.
Connect
Contact ALT TERRAIN for experiential marketing vehicle ideas, strategies, pricing, and company examples.
Hit the road!
