Mobile Fitness Studio Experiential Marketing Vehicle Activation - Astor Place, NYC
Samsung Mobile Marketing Tour Vehicle Example - Near North Side, Chicago
Ft. Lauderdale Tourism Mobile Experiential Marketing Event Vehicle Example - Michigan Ave, Chicago
Frozen Pancake Experiential Marketing Product Sampling Vehicle - Los Angeles, CA
Supermarket Experiential Marketing Vehicle Tour - Atlanta, GA
AT&T DirecTV Event Marketing Video Screen Vehicle - Boston, MA
Samsung Tablet Mobile Experiential Markteing Vehicle Activation - San Francisco
Samsung Galaxy Mobile Experiential Marketing Tour - Lincoln Park, Chicago
Lifetime TV Series Mobile Makeover Showroom Vehicle - Midtown, Manhattan
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EXPERIENTIAL VEHICLE and Why It's A Smart Move?

Experiential marketing vehicles bring your brand directly to the people

Create on-the-street eventful marketing activations

Put your brand on a coast-to-coast tour

Activate on-the-street or inside events

Generate a steady stream of content for social

 

EXPERIENTIAL VEHICLE and What Is It?

Experiential vehicle marketing is defined as the transformation of trucks, trailers, vans, Airstreams, and SUVs into standout multi-sensory brand engagement experiences.

They offer the opportunity for brands to easily activate on-the-street, near city events, and inside festivals.

Experiential vehicles are a platform for brand-themed sampling, demos, games, and/or performances.

In large cities such as New York City, Los Angeles, Boston, Seattle, and Washington DC experiential vehicle activations generate thousands of engagements each day, plus tens of thousands brand impressions per day. 

 

Which experiential marketing vehicle is right for your brand?

1.) Mobile Showroom - A truck with see-through glass walls, perfect for outdoor city activations that require a dedicated, enclosed brand experience space

2.) Step-Van - A food-truck style vehicle, excellent for on-the-street deployments that require product sample preparation and transport space

3.) Airsteam - An American classic, typically a trailer, most often deployed inside festivals due to size and setup time

4.) SUV with Rooftop Installation - Most prevalent, as it provides a cost-effective on-the-street presence, versatility in terms of on-the-street parking, plus decent storage for samples and swag

5.) Trailer with SUV - Versatile in terms of customization, sometimes challenging to park in cities due to size, excellent in terms of cost and maintenance

 

Experiential vehicle marketing insights, strategy, and tips:

1.) Cities typically don't require city permits for experiential marketing vehicle activations

2.) In most cities, city parking permits are available if you desire to park near specific retailers or events

3.) Most brands hire an agency to provide experiential vehicle, staff, and activation (as it is cumbersome to own, maintain, and manage vehicles)

4.) Often brands assign a vehicle team for each region (e.g., Northeast, Southwest, West Coast, etc.) to have a continual presence and reduce travel time

5.) Social media is an integral part of leveraging your experiential vehicle activation investment

6.) Activations are staffed with at least three brand ambassadors and an onsite manager

7.) Ensure to budget for secure overnight parking, daily cleaning, travel & lodging, and monthly maintenance

8.) Have insurance to cover your vehicles, staff, and the public

 

ALT TERRAIN assists brands and agencies with experiential marketing vehicle ideation, design, planning, vehicle sourcing, customization, tour logistics, staffing, insurance, activation, management, and reporting.

Contact ALT TERRAIN for experiential marketing vehicle ideas, strategies, pricing, and company examples.

Hit the road!

Experiential Marketing Vehicle Examples

DeWafelbakkers Frozen Pancake Mobile Marketing Activation Tour- Atlanta, GA

DeWafelbakkers Pancakes

Converse Mobile Pop-Up Shop Marketing Activation - Williamsburg, Brooklyn

Converse

Samsung Experiential Marketing Tour Truck - Chicago

Samsung Galaxy