EXPERIENTIAL VEHICLE and Why It's Smart?
Bring your brand experience directly to the people
Create on-the-street eventful marketing activations
Take your brand on a coast-to-coast tour
Activate on-the-street or inside events
Generate city-specific content for social
EXPERIENTIAL VEHICLE and What Is It?
Transform trucks, trailers, vans, Airstreams and SUV into standout consumer engagement experiences.
Deploy Experiential Marketing Vehicles on-the-street as well as inside festivals.
They allow brands the opportunity to bring their brand experience ideas to the people in a stand-out, memorable way.
In large cities such as New York City, Los Angeles, Boston, Seattle, and Washington DC experiential vehicle activations generate thousands of engagements, plus tens of thousands of brand impressions per day.
One benefit of deploying experiential marketing vehicles on the streets is that they often don't require city permits.
Activating inside festivals, outside retail stores, and in arena parking lots do require permission from venues and cities.
Often experiential vehicle brand experiences are leveraged as part of public relations or social media initiatives.
Most promotional activations include; exterior vinyl wrap, server window or way for people to walk-up into the vehicle, 3D signage, product sampling, demonstrations, performances, and consumer activities.
ALT TERRAIN assists experiential marketing vehicle ideation, design, planning, vehicle sourcing, customization, tour logistics, staffing, insurance, activation, management, and reporting.
Contact ALT TERRAIN for experiential marketing vehicle ideas, strategies, pricing, and company examples.
Hit the road!
EXPERIENTIAL MARKETING VEHICLE styles:
Converting an SUV or van with a rooftop installation is the most common type of experiential marketing vehicle as they provide the most cost-effective way to provide a noticeable on-the-street presence, versatility in terms of transit and parking, plus decent storage for consumer giveaways or activation props.
Step-vans (also known as food truck-style vehicle) and trucks are often equipped and deployed for on-the-street and in-event experiential activations. They allow for a lot of space to wrap to create a noticeable advertising presence, large storage for event activation elements, plus often a large server window as a means to engage consumers. Step-vans can also be converted to allow the public to walk-up inside them to act as a mobile showroom and/or pop-up shop.
Trailers are defined as the conversion of an enclosed vehicle trailer to serve as a consumer engagement space for brand experiences. The drawback of trailers as they are too large to deploy on the public streets so they are most widely leveraged at music festivals, sports arenas, and other city events.
