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MOBILE MARKETING TOUR and Why It's Worth It

Reach people nationwide with fun and productive brand experiences

Create brand tour anticipation and engagement in each city

Leverage your experiential marketing investment over multiple cities

Align your brand with summer festivals, sports events, and concerts

Generate city-specific brand content for social

Track marketing tour effectiveness via brand reach, engagement, and sales

 

Mobile Marketing Tour: What You Need To Know

Taking your brand on the road is a creative way to reach new audiences, connect with fans, drive sales, and generate creative content for social. Brand vehicles, tents, stages, lounges, installations, ambassadors, performers, and experiential marketing activities are often included in mobile marketing tours. 

Successful mobile marketing tours require a lot of planning, production, local market knowledge, transportation, permits, and staffing.

The pleasant weather and the many festivals in Northeast, Northwest, and Midwest cities make summer a great time for marketing tours.

Tours align your brand with vacations, music festivals, and sports events that people are passionate about.

A mobile tour can also be activated at malls, public parks, concerts, beaches, and resorts.

The benefits of mobile marketing tours apply to CPG, DTC, and B2B companies.


Mobile Marketing Tour Key Components
:

 

  1. Strategic Planning:

    • A mobile marketing tour's success depends on identifying target demographics and choosing locations with high foot traffic.

    • Crafting a detailed itinerary that maximizes exposure and engagement is essential.

  2. Engaging Experiences:

    • Mobile marketing tours thrive on providing people with unique and interactive experiences. This could involve brand demonstrations, games, virtual reality, performances or anything else that'll leave a positive brand impression and motivation to purchase your product.

  3. Amplification:

    • An effective mobile marketing tour requires the use of social media to maximize your investment. Real-time updates, behind-the-scenes content, and user-generated content extends your tour's impact.

  4. Data Collection and Analysis:

    • Gathering people's emails and data on their preferences helps refine your mobile marketing tour along the way. A data-driven approach ensures that each tour stop becomes more tailored and effective over time.

Since mobile tours require a lot of lift, brands often hire an agency to handle everyting from fabrication to planning to on-the-ground logistics.

 

Mobile Marketing Tour Services

The following is a brief overview of how ALT TERRAIN supports mobile tours:

  1. Marketing tour insights, strategies, and ideas
  2. Tour route and location planning
  3. Production of your tour vehicle
  4. Design and fabrication of event activities
  5. Event location permit application process
  6. Brand ambassador staffing and training
  7. Transport and logistics
  8. Outfit design and production
  9. Vehicle and event liability insurance
  10. Event security and accessibility planning
  11. Site visits prior to the event
  12. Onsite producer and production assistant coordination.
  13. Tour management, insurance, reporting, and analysis

 

 

Cheese Mobile Marketing Tour - Orlando, FL

Mobile Marketing Tour Strategy Tips


Now you know the basics, but before you hit the gas, let's navigate the roadmap to success:

1. Chart Your Course:

  • Define your destination: What are your goals? Brand awareness? Sales spike? Fan frenzy? Knowing your "why" steers the ship.

  • Plot your pitstops: Research cities where your ideal audience roams. Think music festivals, trendy parks, vibrant streets – let the buzz guide you.

2. Build Your Brand Wagon:

  • Choose your chariot wisely: Pick a tour vehicle that reflects your brand personality and suits your activationneeds. Think food trucks for taste-bud adventures, a sleek van for tech demos, or a vibrant bus for party vibes.

  • Craft captivating experiences: Inherently shareable Design activities, branded to the core, and get people talking (and snapping!). Photo booths, contests, interactive challenges – let your creativity explode!

3. Assemble Your Crew:

  • Captain the ship: Assign a tour driver to navigate the roads, an onsite activation manager to orchestrate the magic, and a production assistant to keep things running smoothly.

  • Local heroes: Source and train brand ambassadors who know the city's pulse and embody your brand spirit. Local connections are your secret weapon.

4. Fuel the Journey:

  • Budget smartly: Plan for follow-along vehicles, fuel, tolls, food & lodging, even secure overnight parking – every detail matters.

  • Insurance is peace of mind: Get comprehensive coverage for your vehicle, staff, public, brand, and venues. Remember, caution fuels success!

5. Amplify the Hype:

  • Pre-announce your arrival: Let the cities know you're coming! Generate buzz through social media, local influencers, and targeted press outreach.

  • Document and share: Capture every epic moment, every infectious smile, every shared laugh. Use photos, videos, and live streams to make your virtual audience feel like they're there!

Bonus Tips:

  • Travel time matters: Allocate enough time for smooth journeys between cities. Remember, downtime shouldn't mean stalled momentum.

  • Scouting pays off: Whenever possible, visit event locations beforehand to iron out any wrinkles and ensure a flawless activation.

  • Simplicity or spectacle: It's your journey! Your tour can be a single vehicle charming the locals or a multi-city pop-up extravaganza. Scale it to your vision and budget.

Now, with this roadmap, you're ready to launch your mobile marketing masterpiece! Remember, the key is to know your audience, craft authentic experiences, and let your brand personality shine. Hit the gas, embrace the adventure, and watch your brand take off!

 

Availability


Marketing tours are available in the United States, Europe, and Canada.

The most popular mobile marketing tour route is New York City, Chicago, Atlanta and Austin, to Los Angeles.

 

Here's How We Roll

 

1. Let's Chat Goals: Share your vision – brand awareness, sales surge, social media frenzy? We'll listen, understand, and recommend the perfect tour blueprint to make it happen.

2. Book Your Epic Journey: Secure your tour at least three months in advance – enough time to fine-tune details, design unforgettable experiences, and secure those prime festival spots.

3. Weekly Pitstops of Progress: Stay in the loop every week as your tour takes shape. From vehicle design to activity brainstorming, we'll keep you on the pulse of the excitement.

4. Crew Onboard & Ready: We'll ramp up staffing and training two weeks before launch. Our dynamic brand ambassadors will be prepped to infuse your brand with infectious energy in every city.

5. Daily Data Dives: Get real-time reports each tour day, plus a daily recap with photos, insights, and ideas to supercharge your next stop. Learn, adapt, and conquer every city like a pro!

Remember: This isn't one-size-fits-all. We build tours as unique as your brand. Food truck pop-up? Interactive art installation? Mobile fashion boutique? The possibilities are endless!

 

Takeaways


Marketing tours are a big way to bring your brand to people nationwide.

They align your company with unique festivals, the summer season, and city happenings. 

Leverage marketing tours to find new audiences, highlight product introductions, create engaging content, and drive sales.  

Tours come in all shapes and sizes; develop one to fit your needs.

Plan ahead - marketing tours often take three months to refine concepts, produce elements, schedule your route, apply for event permits, staff, and coordinate various other elements such as influencer integration and public relations activities.

 

Connect

We'd love to hear about your marketing tour ideas and goals.

 

 

Let's hit the road!