MARKETING TOUR and Why They're Producing Results?
Reach people nationwide with unique brand experiences
Build brand excitement and engagement in each city
Leverage investment in experiential over multiple cities
Generate city-specific content
MARKETING TOUR and What Is It?
A Marketing Tour involves the strategy, creation, planning, production, transport, and activation of brand experiences for multiple city tours.
Activation elements often include vehicles, tents, stages, lounges, barricades, performers, and experiential activities.
ALT TERRAIN assists both agencies and companies with Marketing Tour ideas, planning, event asset fabrication, permits, brand ambassador staffing, transport logistics, costume design, outfit production, event liability insurance, security, management, and execution.
A Marketing Tour can be as simple as a single experiential marketing truck deployed on the streets of New York City and Los Angeles or as complex as a container pop-up shop that visits a music festivals throughout the summer.
The investment in Marketing Tours are leveraged via promotion, public relations, influencer amplification, and social media.
Tours additionally provide a wellspring of ongoing brand content for social media.
Marketing Tour experiential activations can be deployed outdoors in city business districts, shopping areas, public parks, concerts, street festivals, beach areas or at stadiums, malls or concert venues.
The best cities for outdoor mobile marketing tour activations are those with a high concentration of pedestrian traffic such as New York City, Chicago, Boston, Washington DC, St. Louis, Seattle, and San Francisco.
Note that Marketing Tours often take three months to refine concepts, produce event elements, schedule planning, securing permits, plus coordination of other activation elements such as influencer integration and public relations activities.
We’re big believers in Marketing Tours as a way to bring brands to the public although due to the considerable costs associated with vehicle customization, transport, venue permits, insurance, event staffing, this marketing approach needs to be well planned and leveraged to ensure it proves a worthwhile investment.
Hit the road!