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MOBILE POP-UP SHOPS and Why They're So Popular

Mobile pop-ups shops are versatile; activate them in cities, festivals, and venues

Bring you brand experience to new audiences 

Activate in multiple places, on a single day, in a city

Integrate influencers into your mobile pop-up shop initiative

Ideal for creating brand engagement and onsite sales

Demonstrate efficacy by tracking impressions, engagement, content, and sales

 

What is mobile pop-up shop marketing?

Mobile pop-up shops are defined as walk-in, mobile, experiential brand showrooms, and retail vehicles.

They provide brands the opportunity to connect with new audiences, create memorable experiences, and generate sales.

Mobile popups are also known as showroom vehicles, glass wall trucks, retail trailers, portable experience rooms, and experiential mobile billboards.

Mobile popup shops are unique elements of one's retail strategy as they allow brands to reach and transact in nontraditional environments.

They are primarily activated to showcase brand offerings, immerse people in multi-sensory experiences, and incentivize purchases.

Forward-thinking, mobile popup shop concepts blend of physical and digital (phygital), ranging from influencer integration to shareable interactions to hosting participatory livestreams. 

An additional value mobile popup shops provide is tens of thousands of brand impressions daily in large cities like New York City, Los Angeles, and Chicago.

 

Mobile popup shop advantages

 

1.) Brings high brand visibility to target neighborhoods, events, and venues

2.) Reach new audiences in an impactful way

3.) Versatility compared to a site-specific traditional storefront popup 

4.) Less complicated and costly, than shipping container popup shops

5.) Easily integrate video screens, performances, influencers, brand ambassadors, and activities

 

 

Mobile popup shop marketing ideas

 

1.) Leverage as a multi-sensory physical space for brand releases, collaborations, and meet-and-greets

2.) Create and promote a cross-country mobile tour

3.) Use geo-targeted Instagram ads to expand local reach and impact

3.) Activate near competitors or company prospects 

4.) Integrate influencers, social livestreams, and local press coverage

5.) Utilize mobile pop-ups as part of a larger experiential marketing event (e.g. Times Square, at festivals, inside trade shows, etc.)

 

 

Mobile popup shop services

 

1.) Concepts based on brand goals

2.) Deployment strategies to engage desired audiences

3.) Sourcing, design, fabrication, and customization 

3.) Planning, staffing, management, reporting, and insurance 

4.) Enhancing mobile popup shops with brand signage, props, and activities outside the vehicle

 

 

Why now?

 

With the persistence of Covid, the interest in bringing traditionally indoor experiences outdoor is at an all-time high. 

People are seeking new, albeit safe, experiences, and open-air mobile pop-up shops provide that environment.

Meet people where they're at.

 

 

Availability

 

Mobile popups shops activations available nationwide, from NYC to Chicago to Los Angeles and every city in-between.  

 

 

Process

 

1.) Have a conversation with us about your mobile popup shop dreams and goals 

2.) Receive a custom proposal within three business days 

3.) Confirm your mobile popup initiative 8+ weeks before the start date

4.) Receive vehicle templates for your designers

5.) Watch your custom mobile pop-up shop come to life over several weeks 

8.) Ramp up mobile popup shop locations, staff, and  

9.) Activate and receive daily real-time reporting

10.) Learn and improve your mobile popup every day

 

 

Conclusion

 

Mobile pop-up shops introduce your brand to find new audiences and create relationships. 

They deliver on all brand goals; awareness, engagement, shareability, content, sales, etc.

Provide flexibility and mobility compared to traditional popup shops. 

 

 

Contact

 

We'd love to start a conversation with you about mobile popup shops.

 

Popup for the people!

 

Mobile pop-up shops vehicle types:

Mobile Pop-up Truck is defined as a box truck outfitted with glass walls for people to see inside, exterior vinyl wrap for branding, and custom interior build-out to showcase brand products or experiences.   

Mobile Pop-up Truck include stairs for people to enter from the rear of the vehicle.

Typically city parking permits, sidewalk marketing, and/or vending permits are secured for large truck Mobile Popup Truck activations.

Mobile Popup Camper is a cute, trendy, trailer outfitted to serve as a platform for brand experiences.

It is smaller, more intimate space than a truck.

The camper popup can be  equipped with boutique shop shelves, product displays, iPads, music, lounge seating, brand ambassadors and other elements for guests to experience.

A Mobile Popup Van/SUV can vary from a food truck-style van to a SUV customized to serve as a popup shop.

Typically people cannot walk inside the popup, however they engage via a vending / serving window and displays on the side of the vehicle.

The benefit of Van/SUV-style popup shop is they are more versatile in terms of activating in cities streets due to their size and maneuverability.

Mobile pop-up shop marketing FAQ

Mobile pop-up shop marketing is defined as brands leveraging vehicles as an experience platform to reach new customers, build community, and generate sales.

These pop-up shop vehicles offer unique value in terms of brand visibility, versatility, and engagement. 

Trucks, trailers, campers, vans, and SUVs can be converted into mobile popup shops.

Actually neither, we have a fleet of vehicles, which we deploy for agencies and brands nationwide.

For information about pop-up shop vehicle options and availability please contact ALT TERRAIN.

It varies depending upon the chosen vehicle, activation dates, and onsite elements.

Although, it is in the $7,500 to $15,000 range to get most mobile popup shop vehicles branded and build-out for your activation, and then typically $1,500 to $3,000 per day to deploy.

Mobile pop-up shops are often activated on-the-streets, at festivals, sports events, or at invite only outdoor venues. 

Note most cities restrict the ability to sell items from your pop-up shop vehicle on-the-street, although people can make purchases and have items shipped to them.