MOBILE POP-UP SHOP and Why It's A Popular Strategy
Mobile pop-ups shops are versatile; activate them in cities, festivals, and venues
Showcase brand experiences inside and outside experiential pop-up shops
Activate in areas where people shop, work and play
Share your brand story, drive engagement, and create onsite sales
Create an endless stream of brand content with mobile pop-up shop activations
Demonstrate efficacy via tracking engagement, content, and direct sales
What is mobile pop-up shop marketing?
Mobile pop-up shops are defined as a walk-in, mobile, experiential brand showroom vehicles to connect with new audiences, memorable experiences, and generate sales.
They are also known as showroom vehicles, glass wall trucks, retail trailers, mobile experience rooms, and experiential showcase trucks.
Primarily, mobile pop-up shops are activated to showcase brand products, immerse people in multi-sensory experiences, and to incentivize purchases.
Moreover, popup trucks and trailer offer the opportunity to share a brand story in unforgettable ways.
Smart, mobile pop-up shop strategies are a blend of physical and digital (phygital) ranging from influencer integration to shareable interactions to hosting participatory livestreams.
Mobile pop-up shops are unique element of one's retail strategy as they allow brands to reach and transact in nontraditional environments.
In addition, portable pop-ups act as a mobile billboard creating tens of thousands of brand impressions daily in large cities such as New York City, Los Angeles, and Chicago.
The advantages of deploying a mobile pop-up shop:
1.) Brings highly visibility to target neighborhoods, events, and venues
2.) Offers opportunity to easily take a brand experience to new audiences
3.) Flexibility and versatility compared to a site-specific traditional storefront popup
4.) Less complicated, and costly, than shipping container popup shops
5.) Easily integrate video screens, performances, influencers, brand ambassadors, and brand activities
Mobile pop-up shop marketing ideas and strategies:
1.) Leverage as a multi-sensory physical space for brand releases, collaborations, and meet-and-greets
2.) Create and promote a cross-country mobile tour
3.) Use geo-targeted Instagram ads to expand reach and impact
3.) Activate near competitors or company prospects
4.) Integrate influencers, social livestreams, and local press coverage
5.) Utilize mobile pop-ups as part of a larger experiential marketing event (e.g. Times Square, at festivals, inside trade shows, etc.)
Mobile pop-ups experiential marketing vehicles are available in cities in New York City, Boston, Chicago, Philadelphia, Washington DC, Los Angeles, Seattle, Portland, San Francisco, and many other cities.
Contact ALT TERRAIN for mobile popup shop ideas, strategies, pricing, and company examples.
Popup for the people!
Mobile pop-up shops vehicle types:
Mobile Pop-up Truck is defined as a box truck outfitted with glass walls for people to see inside, exterior vinyl wrap for branding, and custom interior build-out to showcase brand products or experiences.
Mobile Pop-up Truck include stairs for people to enter from the rear of the vehicle.
Typically city parking permits, sidewalk marketing, and/or vending permits are secured for large truck Mobile Popup Truck activations.
Mobile Popup Camper is a cute, trendy, trailer outfitted to serve as a platform for brand experiences.
It is smaller, more intimate space than a truck.
The camper popup can be equipped with boutique shop shelves, product displays, iPads, music, lounge seating, brand ambassadors and other elements for guests to experience.
A Mobile Popup Van/SUV can vary from a food truck-style van to a SUV customized to serve as a popup shop.
Typically people cannot walk inside the popup, however they engage via a vending / serving window and displays on the side of the vehicle.
The benefit of Van/SUV-style popup shop is they are more versatile in terms of activating in cities streets due to their size and maneuverability.
Mobile pop-up shop marketing FAQ
Mobile pop-up shop marketing is defined as brands leveraging vehicles as an experience platform to reach new customers, build community, and generate sales.
These pop-up shop vehicles offer unique value in terms of brand visibility, versatility, and engagement.
Trucks, trailers, campers, vans, and SUVs can be converted into mobile popup shops.
Actually neither, we have a fleet of vehicles, which we deploy for agencies and brands nationwide.
For information about pop-up shop vehicle options and availability please contact ALT TERRAIN.
It varies depending upon the chosen vehicle, activation dates, and onsite elements.
Although, it is in the $7,500 to $15,000 range to get most mobile popup shop vehicles branded and build-out for your activation, and then typically $1,500 to $3,000 per day to deploy.
Mobile pop-up shops are often activated on-the-streets, at festivals, sports events, or at invite only outdoor venues.
Note most cities restrict the ability to sell items from your pop-up shop vehicle on-the-street, although people can make purchases and have items shipped to them.