MOBILE POP-UP and What They're Compelling?
Take brand pop-up showroom vehicles to cities, festivals, and venues
Showcase products and unique experiences inside and outside the vehicle
Popup shop vehicles reach places where people shop, work and play
Drive consumer engagement and product sales
Create endless stream of content for social media
MOBILE POP-UP and What Is It?
Mobile Pop-ups sare defined as walk-in, mobile, experiential marketing showroom vehicles.
They are also know as showroom vehicles, glass walled trucks, and showcase mobile billboards.
Mobile pop-ups are leveraged by companies to connect with new audiences, provide memorable experiences, and generate sales.
Typically mobile popup shops display products, provide experiences, and offer an incentive for people to make purchases.
Moreover, they offer the opportunity to share your brand story in unforgetable ways.
Mobile Pop-ups create tens of thousands of brand impressions daily in large cities such as New York City, Los Angeles, and Chicago.
The advantages of deploying a Mobile Pop-up:
1.) Brings a highly visible brand concept to target neighborhoods, events, and venues
2.) Offers opportunity to bring brand experiences to people
3.) Flexibility and versatility compared to a site-specific traditional popup
4.) Less complicated, and costly, than shipping container popup shops
5.) Easily integrate video screens, performances, influencers, brand ambassadors, and brand activities
Mobile Popup ideas and strategies:
1.) Leverage as a multi-sensory space for exclusive brand releases, related experiences, and meet-and-greets
2.) Go on a tour, promote the 'coming to your city soon' via your social media channels
3.) Stream activations and use geotargeted Instagram ads to expand the local reach
3.) Activate near competitors or company prospects
4.) Integrate influencers and visit local press (e.g., TV stations, newspapers, etc.)
5.) Utilize as part of a larger experiential marketing event (e.g. Times Square, at festivals, inside trade shows, etc.)
Mobile Popups are available in cities in New York City, Boston, Chicago, Philadelphia, Washington DC, Los Angeles, Seattle, Portland, San Francisco, and many other cities.
Contact ALT TERRAIN for mobile popup ideas, strategies, pricing, and company examples.
Popup for the people!
MOBILE POP-UP styles, strategies and information:
Mobile Popup Truck is an glass-walled showroom truck with exterior wrap and interior for consumers to experience a brand.
With Mobile Popups there are stairs for consumers to enter from the rear of the vehicle. Typically city parking permits, sidewalk marketing and vending permits are secured for Mobile Popup Shop activations.
Mobile Popup Camper is a cute, trendy, trailer outfitted to serve as a platform for brand experiences. It is smaller, more intimate space than a truck. The camper popup can be equipped with boutique shop shelves, product displays, iPads, music, lounge seating, brand ambassadors and other elements for consumers to experience.
A Mobile Popup Van/SUV can vary from a food truck-style van to a SUV customized to serve as a popup shop. Typically people cannot walk inside the popup, however they engage via a vending / serving window and displays on the side of the vehicle. The benefit of Van/SUV-style popup shop is they are more versatile in terms of activating on city streets due to their size and maneuverability.