MOBILE POP-UP SHOP and Why It's So Popular
Mobile pop-up shops are versatile; activate them in cities, festivals, and venues
Bring your brand experience to new audiences
Activate your mobile pop-up shop throughout a city on a single day
Integrate influencer visits, exclusive releases, and livestreams
Host brand activities inside and outside your mobile pop-up
Demonstrate efficacy by tracking impressions, engagement, content, and demand
Get people to experience and share your brand
What is a mobile pop-up shop?
Mobile pop-up shop is a retail showroom vehicle for brands to connect with new audiences, create memorable experiences, and generate sales. Mobile pop-ups are also known as promotional vans, retail trucks, and experiential marketing vehicles.
The primary benefit of a vehicle pop-up shop is it allows brands to reach and transact in nontraditional environments.
You can leverage them to showcase brand offerings, immerse people in a multi-sensory experience, and incentivize purchases.
In addition to generating sales, brands tap mobile pop-up shops for influencer activities, press events, and social content.
They also serve as mobile billboards, creating thousands of brand impressions in cities like New York City, Los Angeles, and Chicago.
Mobile pop-up shops can be campers, Airstreams, glass wall box trucks, step-vans, and other vehicles.
The one thing they all have in common is the ability for people to walk up and into the mobile shop.
Mobile pop-up shops are an essential part of retail marketing strategies.
Mobile pop-up shop marketing services
1.) Custom mobile pop-up shop concepts based on your brand goals
2.) Strategies to engage your desired audience
3.) Sourcing, design, fabrication, and customization of your mobile popup shop
3.) Planning, staffing, management, and insurance
4.) Enhancing your mobile popup shop with brand signage, props, and activities
5.) Activation, real-time reporting, and assessment recaps
Advantages of mobile pop-up shop marketing
1.) Brings high brand visibility to target neighborhoods, events, and venues
2.) Reach new audiences in an impactful way
3.) Versatility compared to a site-specific traditional storefront popup
4.) Less complicated and costly than shipping container popup shops
5.) Easily integrate video screens, performances, influencers, brand ambassadors, and activities
Mobile pop-up shop marketing ideas
Leverage as a multi-sensory space for brand releases, collaborations, and meet-and-greets
Create and promote a cross-country mobile tour
Use geo-targeted Instagram ads to expand local reach and impact
Activate near competitors or company prospects
Integrate influencers, social livestreams, and local press coverage
Utilize mobile pop-ups as the centerpiece of an experiential marketing event
Availability
Mobile pop-up shops activations are available nationwide, from New York City to Chicago to Los Angeles and every city in between.
Mobile Popup Onboarding + Timelines
1.) Have a conversation with us about your mobile pop-up shop dreams and goals
2.) Receive a custom proposal within three business days
3.) Confirm your mobile popup initiative 8+ weeks before the start date
4.) Receive vehicle templates for your designers
5.) Watch your custom mobile pop-up be built over 1-2 months
6.) Ramp up mobile pop-up shop planning, staff, and logistics
9.) Activate and receive daily real-time reporting
10.) Learn and improve your mobile pop-up every day
Takeaways
Mobile pop-up shops introduce your brand to new audiences.
They deliver on all brand goals; awareness, perception, engagement, shareability, content, and sales.
Provide flexibility and mobility compared to traditional retail popup stores.
Mobile popup shop are an invaluable part of a brand's demand generation strategy.
Connect
Share your mobile pop-up ideas and goals for a complimentary recommendation and estimate to bring it to life.
Explore More
If a vehicle isn't necessary to bring your idea to life, you may want to consider building your experience around Sampling Bikes & Carts.
Mobile pop-up shops vehicles:
Mobile Popup Showroom is defined as a box truck outfitted with glass walls for people to see inside, exterior vinyl wrap for branding, and custom interior build-out to showcase brand products or experiences.
Mobile Popup Showroom include stairs for people to enter from the rear of the vehicle.
Typically city parking permits, sidewalk marketing, and/or vending permits are secured for large truck Mobile Popup Showroom activations.
Mobile Popup Camper is a cute, trendy, trailer outfitted to serve as a platform for brand experiences.
It is smaller, more intimate space than a truck.
The camper popup can be equipped with boutique shop shelves, product displays, iPads, music, lounge seating, brand ambassadors and other elements for guests to experience.
A Mobile Popup Van/SUV can vary from a food truck-style van to a SUV customized to serve as a popup shop.
Typically people cannot walk inside the popup, however they engage via a vending / serving window and displays on the side of the vehicle.
The benefit of Van/SUV-style popup shop is they are more versatile in terms of activating in cities streets due to their size and maneuverability.
Mobile pop-up shop marketing FAQ
Mobile pop-up shop marketing is leveraging vehicles as an experience platform to reach new customers, build community, and generate sales.
These pop-up shop vehicles offer unique value in terms of brand visibility, versatility, and engagement.
Trucks, trailers, campers, vans, and SUVs can be converted into mobile popup shops.
Actually neither, we have a fleet of vehicles, which we deploy for agencies and brands nationwide.
For information about pop-up shop vehicle options and availability please contact ALT TERRAIN.
It varies depending upon the chosen vehicle, activation dates, and onsite elements.
It is $10,000 to $20,000 to get most mobile popup shop vehicles branded and build-out for your activation, and then typically $2,000 to $3,000 per day to deploy.
Mobile pop-up shops are often activated on-the-streets, at festivals, sports events, or at invite only outdoor venues.
Note most cities restrict the ability to sell items from your pop-up shop vehicle on-the-street, although people can make purchases and have items shipped to them.