P.volve, the lauded fitness start-up, engaged ALT TERRAIN to bring their brand to life on the streets of New York City via a glass wall, mobile showroom, fitness studio.
The outdoor mobile pop-up marketing vehicle allowed the brand to engage their desired audience in neighborhoods ranging from Flatiron to West Village to the Financial District.
It promoted its new flagship studio in Soho as well as its online offerings.
Brand ambassadors invited people inside the truck to experience first-hand the benefits of P.volve's low-impact workout method.
Over four days, the mobile showroom fitness studio pop-up garnered 50,000+ brand impressions and 15,000 engagements.
Influencers integration further extended the impact of street-level activation.
Why was a mobile showroom a smart move?
1.) Creates a city-wide impression
2.) People experience their unique brand offer first-hand
3.) Ability to activate where their ideal audience works, shops, and socializes
4.) Drove physical traffic studio as well as online
5.) Enhanced their digital marketing efforts
6.) Leveraged content captured on social media
This mobile showroom marketing initiative is an excellent example of how to introduce a brand to people throughout New York City over several days.
If your start-up is seeking creative ways to introduce your brand to the public, ALT TERRAIN can assist!