KIKI World
Nail Polish Brand Activation
KIKI World: Your Nails, Your Choice!
KIKI World, the nail care brand built for you, threw a rad guerilla sampling pop-up in the East Village, New York City.
KIKI World wanted to know what colors their ideal customers – Gen Zers – wanted, so they set up voting booths with their wheatpaste wild posting as a backdrop.
People who voted for their dream nail polish shade got instant a fresh nail makeover – and an “I Voted” sticker
But this pop-up wasn’t just about instant gratification. It’s the foundation of their business – whatever colors their customers vote for, is what they produce.
One day, 950+ engagements, social content galore
Voting not only influences the releases, but also snags some sweet perks:
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First dibs: When your color choice wins, you get early access to buy it before anyone else!
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Digital collectibles: Show off your trendsetter status with stylish digital swag.
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Exclusive rewards: Unlock special discounts and deals for being a voting member of the community.
So, what are the takeaways from KIKI World pop-up activation?
Pop-up for the People
Mix it up with the public if your brand is truly about community.
Originality
With a bit of creativity, you can pop-up anywhere! Leave the million pop-up shops to the big brands.
Double-Duty
Their posters served up more than ads, they were the backdrop of their pop-up.
If you have a beauty brand looking for an out of the ordinary pop-up, just share your goals.
