Samsung Galaxy brought unexpected delight to New York City's Meatpacking District with a 'Play With This' creative marketing activation
A 'play with this' standalone kiosk mysteriously pops-up in Meatpacking District's Gansevoort Plaza
People discovered a Samsung Galaxy Player on display with Angry Birds and Need for Speed games apps on the home screen
Upon someone playing one of the apps, improv actors spring into action to recreate a live interactive version of the game
Those who played Angry Birds sparked actors dressed acted out the games with experiential antics
People who chose to need Speed immersed in an auto race recreation with a finish line celebration
Once surprise-and-delight brand performance concluded, the actors dispersed into the crowd, leaving the person even more dumbfounded
The surprise-and-delight experiential marketing concept conceived by Zeno Group
ALT TERRAIN handled event activation planning, permitting, staffing, management, and insurance
Why is this one of our favorite activations to this day?
1.) Activation took people on an unexpected journey, from curiosity to surprise to engagement to astonishment, they'll remember for the rest of their lives
2.) Unexpected activations to make people happy while promoting a brand is without a doubt a sure fire way to make an impact
3.) Created timeless brand content for people and the Samsung brand
If you would like to learn more about this Samsung Galaxy pop-up marketing activation or how similar activations can benefit your brand, please get in touch!