Samsung surprises-and-delights with a ‘Play With This’ marketing activation
A ‘Play With This’ standalone kiosk mysteriously pops-up in Meatpacking District’s Gansevoort Plaza.
Curious people discovered a Samsung Galaxy Player on display with games apps on the home screen.
When someone started playing, improv actors spring into action to recreate a live interactive version of the game.
Those who played Angry Birds encountered performers acting out the games with super fun experiential antics.
People who chose to Need for Speed game were immersed in an auto race along with a finish line celebration.
Once the surprise-and-delight creative activation concluded, the actors dispersed into the crowd, leaving the person even more dumbfounded.
The wonderful experiential marketing concept conceived by Zeno Group.
ALT TERRAIN handled event activation production; planning, permitting, staffing, management, and insurance.
Why is this one of our favorite activations to this day?
1.) Activation took people on an unexpected journey, from curiosity to surprise to engagement to astonishment, they’ll remember for the rest of their lives
2.) Unexpected activations to make people happy while promoting a brand is without a doubt a sure fire way to make an impact
3.) Created timeless brand content
This creative marketing stunt kicked of their Samsung experiential tour
If you would like to learn more about this Samsung Galaxy pop-up marketing activation or how similar activations can benefit your brand, please get in touch!
