New York Road Runners (NYRR) partnered with ALT TERRAIN to promote their free weekly community walks and runs at neighborhood parks.
The NYRR nonprofit community-building initiative consisted of on-the-ground outreach consisting of street kiosk marketing, flyer distribution, and poster advertising.
The outreach focused was on mid to lower-income communities in Brooklyn, Uptown Manhattan, and the Bronx.
To reach a majority of people in specific neighborhoods, street kiosks strategically placed near subway and bus stations.
Flyers and posters distributed in bodegas, laundromats, salons, barbershops, and a variety of other city establishments and social hubs.
Why is this nonprofit marketing approach a smart idea?
1.) Posters, flyers, and street teams can activate in target neighborhoods
2.) Flyers distribution reaches the shop owners, who are influencers in their own right, as well as the public
3.) It increased weekly meetup attendance and well as local community event volunteers
If you work with a nonprofit organization seeking ideas, strategies, and tactics to build awareness, interest, and community, ask ALT TERRAIN as we'd love to support you!