For two years running, ALT TERRAIN assists the nonprofit Committee for Children with their National Bullying Prevention Month outdoor advertising poster initiative.
Posters piqued interest and brought awareness on how people can stop bullying in a fun and creative way.
The poster campaign specifically targeted tweens, teens, and parents.
Posters were placed outdoors on construction sites, street poles, building walls, and host of other visible locations.
Indoor poster distribution focused on cafes, comic shops, near schools, and tween/teenager hangout locations.
The Wild Postings style posters were placed throughout the cities of Boston, Denver, Atlanta, Austin, Seattle, Cleveland, Los Angeles.
In Boston, posters distributed throughout Downtown, Back Bay, South End, Brookline, Dorchester, Roxbury, Allston, Brighton, Cambridge, Somerville, and Newton Center.
In Atlanta, posters placed in Sweet Auburn/Downtown, Midtown, Little Five Points, Edgewood, Piedmont, Cabbagetown/Grant Park, East Atlanta Village, Old Fourth Ward, and Virginia-Highlands.
Seattle, poster placed in Capitol Hill, Freemont, Belltown, University District, International District, Ballard, Queen Anne, South Lake Union, West Seattle, and Bellevue.
In Los Angeles, posters placed in the following neighborhoods, West Hollywood, Venice, Santa Monica, Melrose/La Brea, Hollywood, Silver Lake, Koreatown
Cleveland wild postings placed all around Downtown, Tremont, Gordon Square, Ohio City, The Flats, Detroit-Shoreway, Lakewood, and University Circle.
And, in Denver, Central Business District, Lower Downtown, Lower Highlands, River North, South Broadway, Capitol Hill/Uptown, Baker, Speer, Cheeseman/City Park West, and Wash Park.
Why is wild posting effective approach for this initiative?
1.) Posters reach places where kids, tweens, teens, and their parents frequent
2.) Relatively low CPM compared to other outdoor advertising options
3.) Anime-style artwork piqued people's interest and generated website traffic
ALT TERRAIN helps brands with wild poster distribution advertising campaigns to raise public awareness, interest, and engagement.
Get in touch to learn more about poster advertising rates and company examples.