For two years running, ALT TERRAIN assists the nonprofit Committee for Children with their National Bullying Prevention Month outdoor advertising poster initiative
Posters piqued interest and brought awareness on how people can stop bullying in a fun and creative way
The poster campaign specifically targeted tweens, teens, and parents
Posters were placed outdoors on construction sites, street poles, building walls, and host of other visible locations
Indoor poster distribution focused on cafes, comic shops, near schools, and tween/teenager hangout locations
The Wild Postings style posters were placed throughout the cities of Boston, Denver, Atlanta, Austin, Seattle, Cleveland, Los Angeles
In Boston, posters distributed throughout Downtown, Back Bay, South End, Brookline, Dorchester, Roxbury, Allston, Brighton, Cambridge, Somerville, and Newton Center
In Atlanta, posters placed in Sweet Auburn/Downtown, Midtown, Little Five Points, Edgewood, Piedmont, Cabbagetown/Grant Park, East Atlanta Village, Old Fourth Ward, and Virginia-Highlands
Seattle, poster placed in Capitol Hill, Freemont, Belltown, University District, International District, Ballard, Queen Anne, South Lake Union, West Seattle, and Bellevue
In Los Angeles, posters placed in the following neighborhoods, West Hollywood, Venice, Santa Monica, Melrose/La Brea, Hollywood, Silver Lake, and Koreatown
Cleveland wild postings placed all around Downtown, Tremont, Gordon Square, Ohio City, The Flats, Detroit-Shoreway, Lakewood, and University Circle
And, in Denver, Central Business District, Lower Downtown, Lower Highlands, River North, South Broadway, Capitol Hill/Uptown, Baker, Speer, Cheeseman/City Park West, and Wash Park
Why is wild posting effective approach for this initiative?
1.) Posters reach places where kids, tweens, teens, and their parents frequent
2.) Relatively low CPM compared to other outdoor advertising options
3.) Anime-style artwork piqued people's interest and generated website traffic
ALT TERRAIN helps brands with wild poster distribution advertising campaigns to raise public awareness, interest, and engagement
Get in touch to learn more about poster advertising rates and company examples
