Fanatics Fest
New York City Snipe Poster Advertising
Making Sure New York Knew Fanatics Fest Was Coming
Fanatics had a lot riding on the first-ever Fanatics Fest NYC in 2024.
This was a brand-new event with a big idea behind it — bringing together major athletes, leagues, collectors, brands, and fans under one roof at the Javits Center.
Fanatics was doing plenty to promote it. But for a first-year event, awareness matters differently.
People need to see it. Then see it again. And again.
So ALT TERRAIN helped Fanatics take the message across New York with snipe cardstock posters placed throughout Manhattan, Brooklyn, Bronx, and Queens.
And the choice of poster format was intentional.
1,500 posters generating 3.32M+ impressions among ideal audiences.
Large-format wheatpaste posters are hard to beat when the goal is big, bold brand presence. But Fanatics Fest needed something else too: reach and frequency across neighborhood New York.
Smaller cardstock posters could show up in places oversized wheatpaste often couldn’t — around cafés, neighborhood bulletin boards, storefronts, campuses, residential streets, and other everyday places where people naturally discover what’s happening in the city.
That mattered because Fanatics wasn’t only trying to reach hardcore sports fans.
They also needed to reach the moms and dads whose kids, ages seven to 15, would want to go — and who would ultimately buy the tickets and bring them to the event.
So the campaign pushed beyond the obvious Manhattan corridors and into family neighborhoods like Cobble Hill, Park Slope, Flushing, and beyond.
Why The Fanatics Fest Poster Advertising Strategy Worked
Reach + Frequency
For a first-year event, Fanatics needed the message to show up repeatedly across the city — not live in one or two high-impact locations.
Family Audience
The campaign wasn't only speaking to sports fans. It reached parents who would be making the decision to take their kids to Fanatics Fest.
Neighborhood Coverage
Snipe cardstock posters allowed the campaign to extend into residential parts of Brooklyn, Queens, and Manhattan where traditional out-of-home opportunities are far less common.
The takeaway: Focus your outdoor advertising strategy who you're trying to reach, where they are, and how often they need to see the message.
