LA Opera hit the streets with guerrilla marketing to promote its highly interactive, wonderfully creative, Magic Flute event performance.
Guerrilla projections turned building walls into instant interactive digital billboards to promote sensational production.
It was particularly effective fit as the LA Opera's Magic Flute performance is highly interactive, involving tons of projection mapping.
The beautiful, animated video was specially designed to be attention-grabbing on the streets of Los Angeles.
To draw a younger demographic to opera production, edgy guerilla marketing approaches reached them in a standout way.
Why is this guerilla marketing campaign special?
1.) Guerilla video projection medium complemented the content of the performance
2.) Reached 10,000+ people per night in DTLA
3.) Activated the weekend before opening night to create social content to promote opening night
4.) One-of-a-kind performances deserve creative outdoor advertising tactics
Get in touch to learn more about building projection advertising in DTLA and beyond!