ECCC, the preeminent Northwest comic con, taps the influence of wild posting in Portland
Posters with visuals of event speakers placed on street poles, inside cafes, on construction sites, and in shop windows
In addition to posters, flyers distributed to comic shops, clothing stores, and game shops throughout the city
Snipe-style wild posting as they provide 100x the more reach in Portland than wheat-paste style posters
Outdoor posters allowed the event to create a presence in every neighborhood from Pearl District to Hawthorne to Burnside
Is wild posting outdoor advertising effective in Portland?
1.) Portland is a neighborhood-centric city with ample footfall, making wild postings a super way to deliver a brand message
2.) Portland is loaded with indie shops, more than any other city, which providing endless window and bulletin board poster spaces
3.) Street poster communications is a part of the city culture, people look to them for brand releases and local happenings
If you would like to promote an event in Portland, ALT TERRAIN is here to assist!