AT&T Pride fest activations throughout the Midwest, Southeast, and Mid-Atlantic
The venerable brand celebrated Pride alongside hundreds of thousands of people.
Their festival activation elements included colorful tent, prize wheel, Instagramable photo backdrop, swag, and brand ambassadors.
Although, the centerpiece of their Pride activation was AT&T's sponsorship of LOVELOUD; a music festival which donates ticket sales proceeds LGBTQ+ nonprofit organizations.
The activations included Pride festivals in Columbus, Cincinnati, Toledo, Washington DC, and Nashville (which was special as often big cities like NYC and LA get all the love).
If you are seeking to support LGBTQ+ causes with effective experiential marketing activations, just contact ALT TERRAIN as we'd love to assist!
