AT&T's retail agency, Solutions Marketing, appointed ALT TERRAIN to plan, staff, activate and manage their Pride festival activations throughout the Midwest, Southeast, and Mid-Atlantic.
The Pride activations promoted AT&T's sponsorship of LOVELOUD, a music festival which donates ticket sales proceeds LGBTQ+ nonprofit organizations.
Activations elements included a branded tent, prize wheel, Instagrammable photo backdrop, swag, brand ambassadors, managers, and enlisting people to sign-up to learn more about AT&T offerings.
The activations occurred at Pride fests in Columbus, Cincinnati, Toledo, Washington DC, and Nashville.
If you are seeking to support LGBTQ+ causes with effective experiential marketing activations, just contact ALT TERRAIN as we'd love to assist!