Primark creates experiences, memories, and sales with an in-store fashion shoot
"...people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
- Maya Angelou
Primark brings out the superstars in its customers and gives them their time to shine with in-store clothing customization, a celebrity stylist, and a professional photoshoot experience.
The in-store activation series centered one of the hallmarks of the brand - find your amazing.
Brand ambassadors invite everyone to participate in three fashion self-expression activities:
1.) Iron-patch customization station to transform apparel purchases into one-of-kind pieces.
2.) Celebrity fashion stylist encourage people to try new ways of wearing clothing and accessories to complement their personalities.
3.) Photoshoot experience against backdrops created by notable, local, street artists, providing instagramable memories to be cherished and shared.
Implemented for four Saturdays in a row at their King of Prussia Mall location.
Everyone receives hand-selected images from their professional fashion photoshoot experience.
One of the retail event activations overlapped with Mother's Day weekend; in turn, hand-held props with messages for mothers integrated as part of the retail photoshoot experience
Why is this experiential retail event a favorite?
1.) Made people feel great about themselves, strengthening their personal relationship with the brand
2.) Inspired people to explore fashion choices they might otherwise not have selected, creating incremental individual sales
3.) Designed around an ongoing series, instead of a one-off event
4.) Brought people on a fashion journey; one experience leading to another
5.) Welcomed by teens shopping with friends and families alike
6.) Ties in with the experiential retail brand position; for people to associate Primark with an extraordinary and accessible fashion experience
Overall, this Primark experiential retail activation, captured the brand promise while inspiring hundreds of people to achieve personal fashion aspirations.
ALT TERRAIN helps brand teams build community, content, and sales with real-world brand experiences.
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