Primark
Primark In-Store Customer Photoshoot Experience
Primark creates experiences, memories, and sales with an in-store fashion shoot
Primark brings out the superstars in its customers and gives them their time to shine with in-store clothing customization, a celebrity stylist, and a professional photoshoot experience.
The in-store activation series centered one of the hallmarks of the brand – find your amazing.
Brand ambassadors invite everyone to participate in three fashion self-expression activities:
1.) Iron-patch customization station to transform apparel purchases into one-of-kind pieces.
2.) Celebrity fashion stylist encourage people to try new ways of wearing clothing and accessories to complement their personalities.
3.) Photoshoot experience against backdrops created by notable, local, street artists, providing instagramable memories to be cherished and shared.
4 event days, 8,100+ engagements, amazing content, forever memories
Appealing to a wide audience, Primark’s activation was welcomed by teens shopping with friends and families alike.
Implemented for four Saturdays in a row at their King of Prussia Mall location.
Each week the photoshoot backdrop highlighted a new Philadelphia street artist: Amberella, Isaac Lin, Ali Williams, and Adam Crawford.
Everyone receives hand-selected images from their professional fashion photoshoot experience.
One of the retail event activations overlapped with Mother’s Day weekend; in turn, hand-held props with messages for mothers integrated as part of the retail photoshoot experience.
Why is this experiential retail event a favorite?
Expansion
Inspired people to explore fashion choices they might otherwise not have selected, creating incremental individual sales.
Emotion = Relationship
Made people feel great about themselves and strengthened their personal relationship with the brand.
Positioning
Ties in with the experiential retail brand position; for people to associate Primark with an extraordinary and accessible fashion experience.
If you're seeking fashion experiential marketing ideas people embrace and share, ALT TERRAIN is here for you!
