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Primark Fashion Stylist Photoshoot Experience

Primark In-Store Stylist Fashion Photoshoot Experiential Marketing Experience - King of Prussia, PA
In-Store Customer Photoshoot Marketing Experience - King of Prussia Mall, PA copy
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Primark In-Store Experiential Retail Marketing Experience - King of Prussia Mall, PA
Primark Retail Street Art Backdrop Photoshoot Marketing Experience - King of Prussia Mall, PA
In-Store Photoshoot Marketing Activation Fashion
Primark Experiential Retail Store Photoshoot Marketing Activation Event
Primark Experiential Retail Store Photoshoot Marketing Activation Event
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Primark In-Store Stylist Fashion Photoshoot Experiential Marketing Experience - King of Prussia, PA
In-Store Customer Photoshoot Marketing Experience - King of Prussia Mall, PA copy
In-Store Stylist Fashion Photoshoot Experiential Marketing Experience - King of Prussia, PA.jpgjpg
In-Store Customer Photoshoot Experience Marketing Activation
Primark In-Store Experiential Retail Marketing Experience - King of Prussia Mall, PA
Primark Retail Street Art Backdrop Photoshoot Marketing Experience - King of Prussia Mall, PA
In-Store Photoshoot Marketing Activation Fashion
Primark Experiential Retail Store Photoshoot Marketing Activation Event
Primark Experiential Retail Store Photoshoot Marketing Activation Event
Customization Iron-On In-Store Retail Event Markeing Example
Iron-On Patch Station Experiential Retail Marketing Custom Embriodery - Retail Marketing Experience
Mother's Day Retail Marketing Photoshoot Activation
Retail Photoshoot 2s Marketing Experience - King of Prussia Mall, PA copy 4
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Primark creates experiences, memories, and sales with an in-store fashion shoot 

 

"...people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

- Maya Angelou

 

Primark brings out the superstars in its customers and gives them their time to shine with in-store clothing customization, a celebrity stylist, and a professional photoshoot experience.

The in-store activation series centered one of the hallmarks of the brand - find your amazing.

In this inclusive experience, brand ambassadors invite everyone to participate in the following fashion as a form of self-expression activities:

 

Iron-patch customization station to transform apparel purchases into one-of-kind pieces

Celebrity fashion stylist encourage people to try new ways of wearing clothing and accessories to complement their personalities 

Photoshoot experience against backdrops created by notable, local, street artists, providing instagramable memories to be cherished and shared

 

Implemented for four Saturdays in a row at their King of Prussia Mall location.

To make every activation day of the series unique, each week, the photoshoot backdrop highlighted a new Philadelphia street artist: Amberella, Isaac Lin, Ali Williams, and Adam Crawford.

Everyone receives hand-selected images from their professional fashion photoshoot experience.

One of the retail event activations overlapped with Mother's Day weekend; in turn, hand-held props with messages for mothers integrated as part of the retail photoshoot experience

 

Why is this experiential retail event a favorite?

 

1.) Made people feel great about themselves, strengthening their personal relationship with the brand 

2.) Inspired people to explore fashion choices they might otherwise not have selected, creating incremental individual sales 

3.) Designed around an ongoing series, instead of a one-off event

4.) Brought people on a fashion journey; one experience leading to another

5.) Welcomed by teens shopping with friends and families alike

6.) Ties in with the experiential retail brand position; for people to associate Primark with an extraordinary and accessible fashion experience

 

Overall, this Primark experiential retail activation, captured the brand promise while inspiring hundreds of people to achieve personal fashion aspirations.

 

ALT TERRAIN helps brand teams build community, content, and sales with real-world brand experiences.

If you're seeking experiential marketing ideas, strategies, and tactics people embrace and share, ALT TERRAIN is here for you!

 

 

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