Primark street team marketing activation to generate brand attention and in-store visits

A Primark surprise-and-delight street engagement activation to let people about the value the European fast-fashion brand is bringing to the States.

Implemented within within a few block radius of their flagship Downtown Boston retail location with a goal of driving more store visits.

Street teams engaged the public with conversations, lollipop giveaways, $5 in-store gift certificates, and complimentary tote bags.

Outfitted in Primark jeans and shirts, the street team easily engaged people about the brand’s use of quality materials, fit, and reasonable pricing.

It was so successful the first weekend, the activation was extended for several more weeks

ALT TERRAIN assisted with marketing activation planning, staffing, training, outfitted, onsite management, reporting.

Why was this Primark street team effective?

1.) Offering people lollipops is a fun conversation starter

2.) Brand ambassadors wore Primark outfits to easily engage people in conversations about quality, fit and price 

3.) Before the activation, brand ambassadors were trained on the brand, and toured the store

4.) Activated on weekends when shoppers are more apt to engage with brand ambassadors

5.) Offered people an irresistible incentive to visit the store

6.) It drove incremental sales each activation day

We’re big believers in the effectiveness of street team marketing to reach new consumers, enhance relationships with existing ones, and generate sales.

If your brand is seeking to activate a local street team, please do get in touch for insights, ideas, and pricing.