We thoroughly enjoyed helping Primark generate brand attention, in-store visits (and sales) via a surprise-and-delight street team marketing consumer engagement activation.
Street teams throughout downtown Boston engaged the public with brand conversations, lollipop giveaways, $5 in-store gift certificates and complimentary tote bags.
The retail marketing promotion raised brand awareness, appreciation, and most importantly, in-store sales.
Outfitted in Primark jeans and shirts, the street team engaged people about the brand’s use of quality materials, fit, and reasonable pricing.
ALT TERRAIN assisted with marketing activation planning, staffing, training, outfitted, onsite management, reporting.
We’re big believers in the effectiveness of street team marketing to reach new consumers, enhance relationships with existing ones, and generate sales.
If your brand is seeking to activate a local street team, contact us for insights, ideas, and pricing.