PRODUCT SAMPLING and Why It's Smart?
Increase your brand awareness
Get your sample into people's hands, homes, and workplaces
Reach ideal audiences at the right time
Align your product sampling with specific lifestyle activities
Incentivize sales with call-to-action coupons and promo codes
Extend your product sampling impact with social media
PRODUCT SAMPLING and What Is It?
Product Sampling is defined as the distribution of trial-size samples in ways that makes a brand appealing and memorable.
It can take place in a variety of environments; on public sidewalks, inside venues, outside transit stations, and in-store.
A strategic and creative product sampling initiative will generate awareness, share the brand story, get people to experience the product, and drive purchase.
Product sampling, done right, is a super-powerful way for brands to have a continual flow of new customers.
Effective product sampling marketing activations have:
1.) Sampling booths or signage to get people's attention from afar
2.) Well trained and outfitted brand ambassadors
3.) Logistics to receive, store, and transport product samples for event product sampling
4.) Trial-size, packaged, product samples people can place in their pocket, purse, or backpack
5.) Marketing materials with a strong call-to-activation to incentivize purchase
6.) Integration of participatory social media activities, contests, and promotions
7.) Onsite manager to oversee and document the activation
8.) Real-time and recap reporting with estimated impressions, engagements, and social media impact
Product sampling is a natural fit for most consumer product goods (CPG) brands, and with a bit of creativity, work well for service-based businesses and apps too.
ALT TERRAIN helps companies streamline their product sampling needs from staffing to trainings to activation.
Contact ALT TERRAIN for experiential, brand story-centric product sampling ideas, strategies, pricing, and company examples.
Get your brand into people's hands!