Tobacco Free Florida
Public Health Experiential Marketing Campaign – Florida
Smoking cessation public health outreach during the height of the pandemic.
GOLIN, the progressive public relations agency, created an ingenious plan for Tobacco Free Florida to achieve their public health outreach goals during a challenging time.
How does one effectively engage a smoker demographic, about a sensitive topic, during a pandemic?
The answer was a small but mighty experiential marketing at outdoor flea markets, parks, community events, and farmer’s markets.
To stand out from the crowd, a colorful vintage camper piqued interest and sparked engagement.
12 event days, 96,000+ impressions, 7,900+ engagements
Brand ambassadors engaged people with conversations, patches, swag, and state-funded resources to help those interested cease their smoking habits.
Specifically, conversations focused the topics of why to quit, how to quit, and resources to support them in their journey.
Why is this public health marketing campaign is one to remember?
Strategy
The challenges posed by the pandemic didn't stop Golin from creating a strategy to help their client achieve its mission.
Location
Flea markets aren't at the top of the list for marketing tours, although it was perfect for this one.
Timing
The pandemic compounded people's interest in personal health, making it a uniquely effective time to engage.
If you need assistance with a public health marketing outreach initiative, ALT TERRAIN offers on-the-ground, activation-ready solutions engage your desired audience.
