Smoking cessation public health outreach during the height of the pandemic
GOLIN, the progressive public relations agency, created an ingenious plan for Tobacco Free Florida to achieve their public health outreach goals during a challenging time.
How does one effectively engage a smoker demographic, about a sensitive topic, during a pandemic?
The answer was a small but mighty team touring flea markets, parks, community events, and farmer's markets.
To stand out from the crowd, a colorful vintage camper piqued interest and sparked engagement.
Brand ambassadors engaged people with conversations, patches, swag, and state-funded resources to help those interested cease their smoking habits.
Specifically, conversations focused the topics of why to quit, how to quit, and resources to support them in their journey.
Why is this public health marketing campaign is one to remember?
1.) The challenges posed by the pandemic didn't stop Golin from creating a strategy to help their client achieve its mission
2.) Flea markets aren't at the top of the list for marketing tours, although it was perfect for this one
3.) The pandemic compounded people's interest in personal health, making it a uniquely effective time to engage
If you need assistance with a public health marketing outreach initiative, ALT TERRAIN offers on-the-ground, activation-ready solutions engage your desired audience.
