Guerilla marketing billboards unveil views from 4 World Trade Center 

 

This guerrilla marketing mobile billboard activation brought beautiful views from 4 World Trade Center to people on the streets in Midtown Manhattan.

The idea, created by the innovative real estate marketing agency Core Twelve, ramped-up buzz, content, and conversation to entice businesses to relocate their offices downtown at 4 WTC.

Two 6' high x 12' wide window frames were carted throughout the streets of Midtown via a street team.

To enhance the activation impact, the street team outfitted in 4 WTC branded jumpsuits, creating a flash mob-style look and feel.

While positioned outside office buildings, the street team distributed 4 WTC flyers and swag to people exiting specific buildings with ideal tenants.

The guerilla pushcarts created an undeniable presence and provided high-profile content of the team throughout Midtown from Bryant Park to Penn Station to Rockefeller Center.

 

Why is this guerrilla marketing activation worth highlighting?

 

1.) Real estate marketing tends to be cookie-cutter, this approach threw old ways out the window

2.) Garnered 15,000+ impressions and 1,500 engagement daily, plus content for social 

3.) One-of-kind marketing concepts attract attention unlike all other formats

 

Contact ALT TERRAIN for creative guerilla marketing activations to get noticed, engage people, and achieves your objectives.