4 World Trade Center
Real Estate Guerrilla Marketing Activation for 4 WTC – Midtown, NYC
Guerilla marketing billboards unveil views from 4 World Trade Center
This guerrilla marketing mobile billboard activation brought beautiful views from 4 World Trade Center to people on the streets in Midtown Manhattan.
The idea, created by the innovative real estate marketing agency Core Twelve, ramped-up buzz, content, and conversation to entice businesses to relocate their offices downtown at 4 WTC.
Two 6′ high x 12′ wide window frames were carted throughout the streets of Midtown via a street team.
15,000+ impressions and 1,500 engagement daily!
To enhance the activation impact, the street team outfitted in 4 WTC branded jumpsuits, creating a flash mob-style look and feel.
While positioned outside office buildings, the street team distributed 4 WTC flyers and swag to people exiting specific buildings with ideal tenants.
Why is this guerrilla marketing activation worth highlighting?
The guerilla pushcarts created an undeniable presence and provided high-profile content of the team throughout Midtown from Bryant Park to Penn Station to Rockefeller Center.
Memorable approach
Real estate marketing tends to be cookie-cutter, this approach threw old ways out the window
Measurable success
Garnered 15,000+ impressions and 1,500 engagement daily, plus content for social
Marketing impact
One-of-kind marketing concepts attract attention unlike all other formats
Contact ALT TERRAIN for creative guerilla marketing activations to get noticed, engage people, and achieves your objectives.
