Red Bull
Tandem Rollercoaster | Experiential Bike Billboards
Red Bull Takes Over Orlando with Experiential Bike Billboards
Red Bull does not advertise the way other brands do.
It creates events so bold, so spectator-worthy, and so undeniably fun that the events themselves become the brand marketing.
So when Red Bull brought this wildly fun, spectator-first water competition to Florida for the first time ever, they needed more than awareness. They needed Orlando to feel the energy building before the first team ever hit the water.
That is where Experiential Bike Billboards became the perfect out-of-home solution.
The Challenge: Orlando Is a Spread-Out City, Making It Hard to Own the Market
Attention is distributed across colleges, downtown districts, main streets, entertainment corridors, nightlife zones, parks, and weekend happenings — and to top it off, most people drive from place to place. Traditional out-of-home billboards create awareness, but it sits in one spot and waits for the city to come to it.
Red Bull needed something that could move with the city — reaching students, locals, and weekend explorers in high-social environments. Not just a media placement that delivered information, but an energetic street-level presence that built anticipation, sparked conversation, and amplified excitement in the week leading up to the event.
A static placement could only do so much.
3 Bike Billboards deployed for 12 Days creating 209,000+ one-of-a-kind impressions
The Solution: Experiential Bike Billboards That Moved With the City
Experiential Bike Billboards gave Red Bull a flexible, mobile, street-level platform that could go wherever the energy was — riding near events, activating around college campuses, cruising through busy pedestrian zones, and shifting routes daily based on where Orlando’s pulse was strongest.
Red Bull moved throughout the city the same way its ideal audience does — in a cultural, event-centric way.
But the creative execution took it one step further.
The Bike Billboards were designed to look like tandem bikes — a direct nod to the event itself. It was an instant conversation starter. People did not just see an ad, they got it. The format reinforced the message, and the message reinforced the format — doubling down on recognition, originality, and street-level impact.
How mobile OOH helped Red Bull build citywide energy before event day
High-Visibility
Bike Billboards do not just deliver a message — they become one, stopping people mid-stride and creating a moment worth remembering.
Conext
The Bike Billboard was a contextual fit, mirroring the event's essence so naturally that people gave it the nod of respect.
Culture
Tapping into local culture — showing up where people spend their time with friends — is smart alignment and what separates advertising from impact.
If you'd like to explore how a bike billboard activation team can promote your event - select a time to chat.
