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FLYER MARKETING and Why It's Still In Style

Flyers reach people inside clothing boutiques, coffeehouses, and indie shops

Tried-and-true tactic for promoting concerts, exhibits, apps, and popups

Engage people with contests and QR codes

Target specific neighborhoods with flyer marketing 

Measure flyer marketing effectiveness with call-to-action promo codes

 

What is flyer marketing?

Flyer marketing is the distribution of brand advertising promotional cards inside cafes, retail shops, and other city establishments.

They are excellent for promoting local pop-up shops, concerts, classes, apps, product releases, films, and brand-sponsored events.

Our street teams distribute flyers in the 'take one' section of clothing boutiques, cafes, skate shops, art galleries, gyms, and other city establishments.

Flyers are additionally, pinned to bulletin boards, tacked to street poles, and other visible streetscape spots.

 

Is flyer advertising effective?

 

1.) Flyers are one of the lowest CPM outdoor advertising channels

2.) Flyers allow you to reach ideal audiences by targeting specific city neighborhoods

3.) It aligns your brand with trendy shops and establishments

4.) People check shop flyer sections to discover local events

 

 

Process

 

1.) Receive the Flyer Marketing rate sheet

2.) Ask what is the ideal amount of flyers for a specific city or neighborhoods

3.) Provide artwork four weeks before the initiative start date

4.) Flyers distributed to shops over one week

5.) Receive 100+ flyer placement reporting photos 

 

 

Availability

 

Flyer distribution available in top 50 US cities:

 

New York City, NY

Chicago, IL

Los Angeles, CA

Houston, TX

Phoenix, AZ

San Antonio, TX

Boston, MA

Philadelphia, PA

Washington, DC

San Diego, CA

Dallas, TX

Seattle, WA

Denver, CO

Portland, OR

Nashville, TN

Baltimore, MD

Austin, TX

Columbus, OH

Indianapolis, Indiana 

Atlanta, GA

Miami, FL

New Orleans, LA

Milwaukee, WI 

Raleigh, NC

Buffalo / Rochester, NY

 

 

Conclusion

 

In a digitally saturated world, one may consider Flyer Marketing a dated approach; however, people gravitate toward them because it is a way to discover local happenings.

Bonus marketing tip - flyers distribution is an excellent complement to a wild posting initiative.

 

 

Connect

Curious about flyer marketing, ask about distribution strategies, pricing, and company examples; just reach out.

 

Get your grassroots on!