Canada Goose Retail Marketing Activation - Soho, New York City
Splendid Retail Store Experiential Activation Marketing Example - Santa Monica, CA
Rag and Bone In-Store Retail Marketing Hot Cider Bar Activation - Downtown, Chicago
Levi's Retail Marketing Makeover Photoshoot Activation - Meatpacking, New York City
amazon fresh grocery store grand opening
Jewelry Store Retail Marketing Street Experiential Activation - Downtown, Boston
Primark In-Store Stylist Fashion Photoshoot Experiential Marketing Experience - King of Prussia, PA
Primark In-Store Experiential Retail Marketing Experience - King of Prussia Mall, PA
Customization Iron-On In-Store Retail Event Markeing Example
Iron-On Patch Station Experiential Retail Marketing Custom Embriodery - Retail Marketing Experience
Canada Goose Retail Marketing Activation - Soho, New York City
Splendid Retail Store Experiential Activation Marketing Example - Santa Monica, CA
Rag and Bone In-Store Retail Marketing Hot Cider Bar Activation - Downtown, Chicago
Levi's Retail Marketing Makeover Photoshoot Activation - Meatpacking, New York City
Levi's Retail Marketing Stylist Makeover Photoshoot Activation - Meatpacking, New York City
amazon fresh grocery store grand opening
Jewelry Store Retail Marketing Street Experiential Activation - Downtown, Boston
Primark In-Store Stylist Fashion Photoshoot Experiential Marketing Experience - King of Prussia, PA
Primark In-Store Experiential Retail Marketing Experience - King of Prussia Mall, PA
Customization Iron-On In-Store Retail Event Markeing Example
Iron-On Patch Station Experiential Retail Marketing Custom Embriodery - Retail Marketing Experience
previous arrow
next arrow

RETAIL ACTIVATION MARKETING and Why It's Effective

Generate attention, visits, and engagement with experiential retail activations 

Promote grand openings and seasonal sales

Engage people with sharable brand activities

Connect with people outside the store

Influence people's perception and purchase behavior

Track effectiveness with call-to-actions, promo codes, and sales

 

What is retail activation marketing?

Retail activation is the deployment of experiences to promote store openings, engage shoppers, create shareable moments, and stimulate purchases. 

It is often classified as experiential retail, in-store events, or shopper marketing activations by companies.

It is a subset of your ongoing retail marketing - activations are special events that take place once a month, during holidays, or for certain seasons.

Experiential activations are additionally common component of retail grand openings and a way to celebrate anniversaries.

Retail activations occur in-store, on city sidewalks, inside malls, at nearby commuter stations, and in other strategic locations to engage people. 

The tactics range from unique in-store experiences to street teams to interactive store window performances.

Retail marketing activations can be implemented on the public sidewalks in major cities (e.g., New York City, Chicago, Philadelphia, Los Angeles, Seattle, Washington DC, etc.) without city permits.

When activating inside a mall, permission is required. 

A well-equipped retail marketing activation typically involves a unique brand experience, standout outfitting, custom props or signs, and an incentive for people to make purchases. 

Effective retail marketing activations are often leveraged via social media and influencer integrations. 

 

Benefits of retail activation marketing

 

Find new customers and reaffirm relationships with existing ones

Promote shop openings, sales, and special events

Get shoppers to engage with your brand on Instagram

Extend your brand experience beyond the store

Gather firsthand insights on shopper behavior, opinions, and actions

Generate authentic brand content

Drive incremental sales - when people are enjoying themselves they make more purchases

Create stronger relationships and brand loyalty  

 

Retail activation marketing services

 

In-store and outdoor retail activation strategies

Ideas aligned with your brand and environment (e.g. mall, neighborhood, street fair, etc.)

Design and fabrication of retail marketing assets

Planning, staffing, training, outfitting, management, and reporting 

Activation recap, assessment, and improvements

 

Availability

 

Retail activations are available nationwide, although it is more effective in cities and malls with a lot of footfall in the area. 

 

 

Process

 

Please share with us your goals, plus any ideas you'd like to bring to life

Receive a retail activation recommendation within three days

Enhance the recommendation with your own insights and ideas

Once we have something you'd super psyched about, we'll create an agreement

Planning and production to start four weeks prior to first retail event date

 

 

Conclusion 

 

One-of-a-kind retail activations make your brand memorable and special.

It works for all types of retail - fashion, technology, grocery, entertainment, restaurant, etc.

Integrating social, influencers, and other forms of digital marketing dramatical increases your outcomes.

Retail activation are essential way to build interest, traffic, community, and sales.

 

Connect

 

We'd love to hear about your retail activation dreams.

 

Experiences are essential!

 

Retail Activation Marketing FAQ

Retail event marketing is hosting an activation inside your store to attract, engage, and incentivize people to make purchases.

It is a form of experiential marketing, taking place inside stores.

Retail marketing events are often accompanied by online promotion, street teams, influencer partnerships, and other ways to enhance awareness and impact.

Best retail marketing event ideas are those that align with your brand, products you sell, and customer profile interests.

Here are a few retail marketing event ideas, strategies, and tactics:

1.) Access to limited-edition product release

2.) Onsite product customization or personalization 

3.) Free workshops or classes

4.) Influencer meet-and-greets

5.) Purchase-to-participate brand experiences 

6.) Host a brand cause or charity event

The cost for a retail marketing activation varies depending upon the concept, duration, size. and scope. 

Although, most experiential retail marketing activations are in the $3,500 to $7,500 range

Due to the high investment, it is essential for retail marketing activations to build-in an irritable call-to-action offer, plus promote it digitally prior, during, and post to increase brand sales. 

Retail Activation Examples

Jewerly Retail Store Street Team Ice Sculpture Guerilla Marketing Activation - Downtown, Boston

Long's Jewelers

Primark Experiential Retail Store Photoshoot Marketing Activation Event

Primark

Holidays Retail Store Marketing Cider Bar Activaiton - Chicago and Los Angeles

Rag & Bone