RETAIL ACTIVATION MARKETING and Why It's Effective
Generate attention, visits, and engagement with experiential retail activations
Promote grand openings and seasonal sales
Engage people with sharable brand activities
Connect with people outside the store
Influence people's perception and purchase behavior
Track effectiveness with call-to-actions, promo codes, and sales
What is retail activation marketing?
Retail activation is the deployment of experiences to promote store openings, engage shoppers, create shareable moments, and stimulate purchases.
It is often classified as experiential retail, in-store events, or shopper marketing activations by companies.
It is a subset of your ongoing retail marketing - activations are special events that take place once a month, during holidays, or for certain seasons.
Experiential activations are additionally common component of retail grand openings and a way to celebrate anniversaries.
Retail activations occur in-store, on city sidewalks, inside malls, at nearby commuter stations, and in other strategic locations to engage people.
The tactics range from unique in-store experiences to street teams to interactive store window performances.
Retail marketing activations can be implemented on the public sidewalks in major cities (e.g., New York City, Chicago, Philadelphia, Los Angeles, Seattle, Washington DC, etc.) without city permits.
When activating inside a mall, permission is required.
A well-equipped retail marketing activation typically involves a unique brand experience, standout outfitting, custom props or signs, and an incentive for people to make purchases.
Effective retail marketing activations are often leveraged via social media and influencer integrations.
Benefits of retail activation marketing
Find new customers and reaffirm relationships with existing ones
Promote shop openings, sales, and special events
Get shoppers to engage with your brand on Instagram
Extend your brand experience beyond the store
Gather firsthand insights on shopper behavior, opinions, and actions
Generate authentic brand content
Drive incremental sales - when people are enjoying themselves they make more purchases
Create stronger relationships and brand loyalty
Retail activation marketing services
In-store and outdoor retail activation strategies
Ideas aligned with your brand and environment (e.g. mall, neighborhood, street fair, etc.)
Design and fabrication of retail marketing assets
Planning, staffing, training, outfitting, management, and reporting
Activation recap, assessment, and improvements
Retail activations are available nationwide, although it is more effective in cities and malls with a lot of footfall in the area.
Please share with us your goals, plus any ideas you'd like to bring to life
Receive a retail activation recommendation within three days
Enhance the recommendation with your own insights and ideas
Once we have something you'd super psyched about, we'll create an agreement
Planning and production to start four weeks prior to first retail event date
One-of-a-kind retail activations make your brand memorable and special.
It works for all types of retail - fashion, technology, grocery, entertainment, restaurant, etc.
Integrating social, influencers, and other forms of digital marketing dramatical increases your outcomes.
Retail activation are essential way to build interest, traffic, community, and sales.
We'd love to hear about your retail activation dreams.
Experiences are essential!
Retail Activation Marketing FAQ
Retail event marketing is hosting an activation inside your store to attract, engage, and incentivize people to make purchases.
It is a form of experiential marketing, taking place inside stores.
Retail marketing events are often accompanied by online promotion, street teams, influencer partnerships, and other ways to enhance awareness and impact.
Best retail marketing event ideas are those that align with your brand, products you sell, and customer profile interests.
Here are a few retail marketing event ideas, strategies, and tactics:
1.) Access to limited-edition product release
2.) Onsite product customization or personalization
3.) Free workshops or classes
4.) Influencer meet-and-greets
5.) Purchase-to-participate brand experiences
6.) Host a brand cause or charity event
The cost for a retail marketing activation varies depending upon the concept, duration, size. and scope.
Although, most experiential retail marketing activations are in the $3,500 to $7,500 range
Due to the high investment, it is essential for retail marketing activations to build-in an irritable call-to-action offer, plus promote it digitally prior, during, and post to increase brand sales.