Retail Activation and Why It's In Demand?
Generate shopper attention, visits, and engagement
Promote sales and store openings
Engage people with sharable brand activities
Extend retail presence beyond the store
Influence people's perception and purchase behavior
Retail Activation and What Is It?
Retail Activation is the deployment of experiences to promote store openings, engage shoppers, and stimulate purchases.
It is often classified as store events or shopper marketing by individual companies.
Experiential engagement of shoppers occurs in-store, on city sidewalks, inside malls, at nearby commuter stations, and in other strategic locations.
Retail activations range from unique in-store experiences to street team marketing to interactive store window performances.
Benefits of Retail Activation marketing:
1.) Find new customers and reaffirm relationships with existing ones
2.) Promote shop openings, sales, and special events
3.) Involve people in a store's marketing campaign
4.) Get shoppers to engage with a brand on Instagram, Facebook, and Twitter
5.) Extend the brand experience beyond the store
6.) Gather firsthand insights on shopper behavior, opinions, and actions
7.) Generate authentic brand content
ALT TERRAIN assists with in-store as well as outdoor retail marketing activation ideas, strategies, planning, production, logistics, staffing, city permits, deployment, management, and reporting.
Implement retail marketing activations on the public sidewalks in major cities (e.g., New York City, Chicago, Philadelphia, Los Angeles, Seattle, Washington DC, etc.) without city permits.
Retail activations occur inside suburb shopping malls with permission.
Retail marketing activations are custom-tailored for consumer packaged goods companies, fashion retailers, technology and entertainment brands, plus restaurant chains.
A well-equipped retail marketing activation team typically involves standout outfitting, custom props and signs, unique experiences, marketing materials, and an incentive for people to visit the store.
One of the residual effects of retail marketing activations is it piques people's interest to visit the next time they are in the area.
Contact ALT TERRAIN for retail activation ideas, strategies, pricing, and examples.
People shop for experiences!