Global marketing communications agency ZENO Group selected ALT TERRAIN to produce and execute a 'Summer of Play' mobile experiential marketing activation tour for Samsung Galaxy.
The mobile marketing tour brought summer fun and product demos to people nationwide.
It covered seven cities ranging from New York City to Minneapolis to San Francisco to Los Angeles.
To the delight of people, improv actors implemented Angry Birds, Need for Speed, and FIFA Soccer performances throughout the day.
People were able to spin the oversized prize wheel to win Samsung Galaxy Swag once they completed a product demo.
The tour was staffed with brand ambassadors to invite and engage the public.
The mobile marketing vehicle was equipped with an exterior wrap, Samsung Galaxy Players attached to the exterior, rooftop speakers, and changing rooms inside for the performers.
Once the tour arrived in Los Angeles, ZENO Group astutely leveraged the Summer of Fun vehicle as part of a Jimmy Kimmel Live skit.
ALT TERRAIN handled mobile experiential marketing tour vehicle sourcing, customization, activation location scouting, management, staffing, permits, and insurance.
Was the Samsung experiential mobile marketing tour effective?
1.) Attained 500,000+ brand impressions
2.) Engaged 50,000+ people, and activated 25,000+ demos
3.) 2,000,000 people watched the Jimmy Kimmel Live skit
4.) Galaxy became a flagship product line for Samsung
Contact ALT TERRAIN for consumer electronics product launch experiential marketing ideas, proposals, and other company examples.