Samsung rolls through cities with 'Summer of Play' mobile marketing tour
The mobile marketing tour, conceived by ZENO Group, brought Samsung's product introduction to people via a summer fun marketing tour.
To the delight of people, improv actors implemented Angry Birds, Need for Speed, and FIFA Soccer performances wherever they showed up.
People were able to spin the oversized prize wheel to win Samsung Galaxy Swag once they completed a product demo
It covered seven cities ranging from New York City to Minneapolis to San Francisco to Los Angeles.
The tour was staffed with brand ambassadors to invite and engage the public
The mobile marketing vehicle was equipped with an exterior wrap, Samsung Galaxy Players attached to the exterior, rooftop speakers, and changing rooms inside for the performers.
Once the tour arrived in Los Angeles, ZENO Group astutely leveraged the Summer of Fun vehicle as part of a Jimmy Kimmel Live skit
ALT TERRAIN handled mobile experiential marketing tour vehicle sourcing, customization, activation location scouting, management, staffing, permits, and insurance.
Was the Samsung experiential marketing tour so effective?
1.) Attained 500,000+ brand impressions
2.) Engaged 50,000+ people, and activated 25,000+ demos
3.) 2,000,000 people watched the Jimmy Kimmel Live skit
4.) Galaxy became a flagship product line for Samsung
Contact ALT TERRAIN if you'd like to hit the road!