For the introduction of Innisfree's new Intensive Hydrating Serum with Green Tea Seed skincare line, street marketing teams strategically activated to sample and engage people throughout New York City and Los Angeles.
Innisfree, the premier Korea beauty brand, marketing teams were equipped with colorful street sampling carts, which allowed them to stand out, store thousands of samples, and bring an upscale brand presence to the street.
To speak authoritatively about Hydrating Serum with Green Tea Seed skincare, brand ambassadors personally used the product two weeks before engaging the public.
Brand ambassadors were further trained on the Innisfree and AmorePacific brand story, differentiators, and benefits.
The Innisfree skincare marketing team engaged people with conversations and samples via a fun and caring micro-experience.
To reach their ideal audiences, the strategy for the clean beauty sampling teams were to deploy near Innisfree retail locations, transit hubs, and universities.
Specifically, in Los Angeles, the sampling teams focused on Santa Monica, Venice, and UCLA.
In New York City, the marketing teams focused around Union Square, Flatiron, New York University, Astor Place, Koreatown, and Columbia University.
Is marketing skincare brands via street team sampling effective?
1.) Once people know, like, and trust your brand, it can quickly become part of their daily skin care regimen
2.) People have skincare questions, and a human connection offers opportunities to have those conversations
3.) Skincare brands can engage high-density Gen Z college student audiences
4.) Street sampling teams provide a stream of genuine content for brand social media channels
5.) Tens-of-thousands brand impressions created daily New York City and Los Angeles
We believe street team marketing provides brands with unlimited opportunities to introduce new products and compel people to take action.
Contact ALT TERRAIN for additional skincare marketing examples and case studies.