Innisfree product introduction teams engaged their ideal audience in NYC and LA
For the launch of Innisfree's Hydrating Serum, product marketing teams equipped with colorful street sampling carts engaged 150,000+ people with samples, conversations, and coupons.
The sampling carts created an fun, upscale presence in strategic areas like Astor Place, Venice Beach, and near universities.
To ensure ambassadors could speak authoritatively about Hydrating Serum with Green Tea Seed skincare, they personally used the product two weeks before engaging the public.
Brand ambassadors were further trained on Innisfree's story, clean beauty, company differentiators, and unique benefits.
The Innisfree skincare marketing team engaged people with conversations and samples via a fun and caring on-the-street micro-experiences.
To reach their ideal audiences, in Los Angeles, the sampling teams focused on Santa Monica, Venice, and UCLA.
In New York City, the marketing teams focused around Union Square, Flatiron, New York University, Astor Place, Koreatown, and Columbia University.
Is marketing skincare brands via street team sampling effective?
1.) Once people know, like, and trust your brand, it can quickly become part of their daily skin care regimen
2.) People have skincare questions, and a human connection offers opportunities to have those conversations
3.) Skincare brands can engage high-density Gen Z college student audiences
4.) Street sampling teams provide a stream of genuine content for brand social media channels
5.) Tens-of-thousands brand impressions created daily New York City and Los Angeles
We believe street team marketing provides brands with unlimited opportunities to introduce new products and compel people to take action.
Contact the ALT TERRAIN agency for additional skincare marketing examples, strategies, and case studies
