Innisfree
Skincare Product Sampling Marketing Activation – NYC & LA
Innisfree product introduction teams engaged their ideal audiences in NYC and LA
For the launch of Innisfree’s Hydrating Serum, colorful popup cart teams engage 112,000+ people with samples, conversations, and coupons.
The popup sampling carts created an fun, upscale presence in strategic Gen Z areas like Astor Place, Venice Beach, and near universities.
To ensure ambassadors could speak authoritatively about Hydrating Serum with Green Tea Seed skincare, they personally used the product two weeks before engaging the public.
Brand ambassadors were further trained on Innisfree’s story, clean beauty, company differentiators, and unique benefits.
The Innisfree skincare marketing team engaged people with conversations and samples via a fun and caring on-the-street micro-experiences.
2 cities, 24 days, 900,500+ impressions, 112,000+ people engaged
Why did Innisfree take on this endeavor?
Firstly, they believed in their product. Specifically, if people tried their product, a good percentage would be customers.
With all the disinformation online, they knew, when it comes to beauty, seeing is believing.
And, beyond one-time purchases, they knew if people trust your brand, it’ll quickly become part of their daily skin care regimen.
Is street marketing effective for skincare brands?
Human Connection
People have skincare questions, and a human connection offers opportunities to have those conversations.
Genuine Social Content
Street sampling teams provide a stream of genuine content for brand social media channels.
Brand Engagement
Tens of thousands of brand engagement give new products the momentum they need to succeed.
Connect with us to explore opportunities and skincare marketing examples, strategies, and case studies.
