Neutrogena
Skincare Product Sampling Brand Activation - Chicago, Boston & San Diego
How Neutrogena Promoted Their Sunscreen At the Ideal Time and Place
Just as summer was kicking off, Neutrogena wanted to get its sun care products into the hands of Gen Z and young Millennials right as they were deciding what sunscreen to buy.
ALT TERRAIN took Neutrogena straight to summer, deploying branded sampling bikes and street teams across San Diego, Chicago, and Boston for 18 event days — hitting boardwalks, shopping districts, and high-traffic summer spots.
Teams put 96,000+ sunscreen samples into people’s hands, creating real-world reach, face-to-face engagement, social content, and an easy path to purchase.
3 cities. 96,000+ sunscreen samples. 1,500,000+ brand impressions. One perfectly timed summer push.
Timing Was the Strategy.
Neutrogena showed up right when sunscreen was moving back to the top of people’s minds.
Summer was kicking off. People were heading to beaches, spending more time outside, traveling, and figuring out what sunscreen they were actually going to use.
So instead of waiting for people to find the product on a shelf, we put it directly into their hands at the moment it mattered most.
High-volume sampling + perfect seasonal timing = a much better shot at turning trial into what people bought next.
Why Guerrilla Product Sampling Works So Well
Product to the People
Branded bike teams put Neutrogena straight into people’s hands — making trial easy, immediate, and real.
Path to Purchase
Conversations helped turn product trial into conversion, while in-store and online incentives gave people an extra reason to buy.
Samples + Social
The super-cute brand bikes turned product sampling into a real brand moment — creating genuine attention, interaction, and reactions.
Looking for high-impact outdoor product sampling? Select a time to chat with our team.
