PUMA influencer experiential marketing event to launch Hacked Collection; a footwear line celebrating people who view sneakers as a form of self-expression.
Co:Collective, a one-of-a-kind strategic marketing agency partner, engaged ALT TERRAIN to help produce an industrial-themed, influencer-infused, launch event in New York City for the kick-off of PUMA Hacked sneaker line.
The sneaker workshop event, hosted by PUMA, Pensole, and Foot Locker, activated in a raw warehouse space, invited New York City creatives, from a wide range of industries, to explore shoe customization, guided by DIY sneaker influencers.
Once guests experienced each sneaker customization station, they posed with their creations, displayed them on exhibit-style podiums, and shared them on social.
Foot Locker then took the Hacked sneaker customization event concept to their retail locations.
ALT TERRAIN assisted with event activation planning, coordination, fabrication, production, and management.
What made this influencer experiential event smart marketing?
1.) Engaged influencers inside and outside the sneaker, footwear industry
2.) Created a fun, educational, inheritable shareable brand experience
3.) Enlisted influencers as co-collaborators, making their bond with the brand, and their audience, more authentic
4.) Influencers bring unique perspectives and content to product launches
5.) Influencers help brands breakthrough Instagram, TikTok Facebook algorithms
If you are seeking creative events to attract, enlist, and empower influencers to spread the news about a product launch, ALT TERRAIN can assist!