PUMA influencer experiential marketing event to launch Hacked Collection; a footwear line celebrating people who view sneakers as a form of self-expression
Co:Collective, a one-of-a-kind strategic marketing agency partner, engaged ALT TERRAIN to help produce an industrial-themed, influencer-infused, launch event in New York City for the kick-off of PUMA Hacked sneaker line
The sneaker workshop event, hosted by PUMA, Pensole, and Foot Locker, activated in a raw warehouse space, invited New York City creators, from a wide range of industries, to explore shoe customization, guided by DIY sneaker influencers
Throughout the evening influencers experienced four unique sneaker customization skills stations.
Once complete they posed for photos with their shoe creations, displayed them on exhibit-style podiums, and shared them on social
Foot Locker then took the Hacked sneaker customization event concept on tour to their retail locations
ALT TERRAIN assisted with event activation planning, coordination, fabrication, production, and management
What made this footwear experiential event smart marketing?
1.) Engaged influencers outside the sneaker, footwear industry
2.) Created a fun, educational, inheritable shareable brand experience
3.) Enlisted influencers as co-collaborators, establishing a more authentic bond
4.) Influencers bring unique perspectives and content to product launches
5.) Influencers help brands breakthrough Instagram, TikTok Facebook algorithms
If you are seeking creative events to attract, enlist, and empower influencers to spread the news about a product launch, ALT TERRAIN can assist!
