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SPECTACLE MARKETING and Why It's Rising

Create multi-dimensional brand moments that people love to see

Stand out from all other media, marketing, and advertising

Give yourself a public relations home run 

Integrate brand fans, influencers, and celebs

Tap tried-and-true spectacle marketing strategies

Be known for doing super amazing things 

 

What is spectacle marketing?

Spectacle marketing is over-the-top strategic brand moments to garner attention, admiration, engagement, coverage, and sales. Spectacle marketing is a combination of visually and genuinely impactful ideas that wow people while reinforcing your brand image.

Presentation is everything, spectacle marketing requires superior production and performance. They are concepts made for the social media, press, and influencers. 

Directly or indirectly, spectacle marketing should highlight your product or service. 

Spectacle marketing takes time, often 3 to 6 months of planning and investment ranging from $50,000 to $500,000. 

In turn, it isn't an everyday tactic for most brands - more of a once or twice-a-year thing.

Although, when brands do spectacle marketing, they document everything - from conception to completion - to take people along on the journey, build up anticipation, and create a steady stream of content over an extended time. 

Spectacle marketing can include a host (e.g., CEO, influencer, celebrity, etc.) who narrates the initiative's aim, progress, and unveiling.

Spectacle marketing's growth is attributed to the pervasiveness of social media, as one stunt is leveraged on multiple platforms, from YouTube to Instagram to LinkedIn.

Partnering up with existing communities, causes, and organizations is a tenet of successful spectacle marketing campaigns.

Finally, spectacle marketing is popular as brand affinity easily translates into connection, community, and sales.

 

Spectacle Marketing Services

 

1.) Assessing if spectacle marketing can help you achieve your brand goals 

2.) Providing you with spectacle marketing strategies, ideas, and budgets

3.) Putting ideas into production 

4.) Documenting everything for social - from conception to completion

5.) Constructing, scouting, sourcing, permitting, staffing, outfitting and managing your spectacle marketing production

6.) Assist with influencer, press, community, and customer integrations 

7.) Activating your spectacle marketing event

 


Spectacle Marketing Strategy

 

1.) Set your brand goals

2.) Review marketing stunts in your industry as well as others, especially ones that garnered massive attention

3.) Research societal and cultural trends your customers care about

4.) Create challenge-based, shared-value marketing stunt ideas 100x better than anything before, particularly ones with kindness, causes, community, and empathy at the center, plus something people doubt you can pull off

5.) Refine you concept to be a simple as possible with an irresistible hook, and ensure it ties back to your brand goals 

6.) Tap an influencer or celeb host to be the face of your ambitious plan

7.) Introduce your initiative to people on a variety of social platforms (e.g., Reddit, Twitter, YouTube, IG, etc.) with ways for them to follow and contribute to its success

8.) Engage people on progress every step of the way, the more times, the better

9.) A month or two into your efforts, start reaching out to media, whether that's local news or podcasts, to reach more people

10.) Closer to your event, create a countdown to your unveiling 

11.) Activate your spectacle marketing event alongside your customers, fans, and press

12.) Document everything for social and amplify heavily for a few weeks

 

 

Takeaways

 

Spectacle marketing is for brands that swing for the bleachers. 

It takes much research, time, effort, and budget. 

Spectacle marketing taps into the cultural zeitgeist of the era.

Invite the public along on your spectacle marketing journey.

Share and amplify everything you do from beginning to end.

 

 

Connect

 

We'd love to see if spectacle marketing is a match with your brand goals, let's chat!

 

Spectacle Marketing FAQ:

Spectacle marketing takes a minimum of six months to plan, produce, and activate. 

Spectacle marketing budgets are often in the $100,000 to $1,000,000 range to produce.

Spectacle marketing takes place in the real-world, it can happen anywhere, but primarily lives online.