SPORTS EVENT MARKETING and Why It's Scores Points
Create brand affinity, engagement, content, and sales
Sports sponsorship combined with a stadium experience generates unique results
Engage people at arenas, in sports bars, while tailgating, and at competitions
Align your brand with hometown team pride
Generate genuine content for social media
Track effectiveness via brand impressions, engagements, and QR codes
What is sports event marketing?
Sports event marketing is the engagement of people through their passion for sports.
It can be realized outside stadiums, in sports bars, on ski slopes, and at city baseball courts.
Sports event marketing takes various forms; onsite sponsorship activation, experiential marketing, street teams, and even a hometown pride poster initiative.
In addition to football, baseball, soccer, and basketball, sports marketing can apply to lifestyle sports such as snowboarding, running, and skiing.
Engage people where they play, watch, and socialize around sports.
Sports event marketing provides brands with quality, far-reaching social media content, especially around nationally watched events.
Sports event marketing offers brands year-round opportunities.
Sports Event Marketing services
1.) Activation recommendations based on brand budget and goals
2.) Securing permission to activate at sports stadiums and competitions
3.) Production of event assets (e.g., tents, activities, uniforms, swag, etc.)
4.) Event planning, staffing, training, transport, installation, activation, and storage
5.) Real-time content for social media
6.) Weekly event recaps noting impressions, engagements, sign-ups, and sales
Availability
Sports event marketing is available in the top 50 US cities, including:
New York City, NY
Chicago, IL
Los Angeles, CA
Houston, TX
Phoenix, AZ
San Antonio, TX
Boston, MA
Philadelphia, PA
Washington, DC
San Diego, CA
Dallas, TX
Seattle, WA
Denver, CO
Portland, OR
Seattle, WA
Nashville, TN
Austin, TX
Indianapolis, Indiana
Atlanta, GA
Miami, FL
New Orleans, LA
Raleigh, NC
Buffalo, NY
How do I implement a sports stadium activation?
1.) Share your ideas and brand goals 4+ months prior to first event date
2.) Receive a recommendation with a line-item production estimate
3.) Confirm you'd like to move forward 3+ months prior to allow time for stadium contracting
4.) Start event element production 2+ months before first event day
5.) Prep, prepare, and test everything a few days before
6.) Activate and leverage content via social, influencers, paid ads, and public relations
6.) Access weekly recaps to improve future outings
Conclusion
Sports event marketing can take on many forms; explore strategies and tactics for your brand.
Tap stadiums, sports bars, competitions, and places people gather to enjoy sports.
Sports marketing delivers on brand awareness, engagement, content, and sales.
It's competitive out there, align your brand with people's passion for sports.
Connect
Up your game with strategic sports marketing activation strategies, ideas, and activations - join the big leagues!
Sports Event Marketing FAQ:
Sports Event Marketing consists of marketing activations at at stadiums, on city sidewalks, near city basketball courts, skate parks, and dozens of other places.
The essence is to tap into people's passion for sports.
Sports Fan Lifestyle Marketing is defined by engaging people while they participate in their favorite sports.
This takes place on ski slopes, while tailgating, on-campus, and host of other locations.
Sports Sponsorship Activation is implementing events onsite at stadiums with the official permission from the team.
It can range from an official team sponsorship to securing permission to be onsite during tailgating events.
Sports Ambush Marketing is activating near stadiums or associating brands with national sports events (e.g. Playoffs, Super Bowl, World Cups, etc.).
The goal is to associated the brand with the excitement and passion surrounding the event while not officially sponsoring the team.