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SPORTS ACTIVATION and Why It's Scores Points

Create brand affinity, engagement, and sales with sports activation marketing

Sponsorship combined with a stadium activations generate unique results

Engage people at arenas, sports bars, tailgating parties, and competitions

Generate genuine social media content

Track effectiveness via brand impressions, engagements, and contests

Tap into hometown team pride

 

What is sports activation marketing?

Sports activation marketing is the experiential engagement of people through their passion for sports.

It is often cited as sports marketing to sponsorship activation.

Sports sponsorship can be realized outside stadiums, in sports bars, on ski slopes, and even on city baseball courts.

It comes to life in many ways; stadium parking lot events, popup shops, street teams, and even a hometown team pride initiative.

In addition to football, baseball, soccer, and basketball, sports marketing can apply to lifestyle sports such as snowboarding, running, and skiing.

It is an opportunity for brands to engage people where they play, watch, and socialize around sports.

Sports activation provides brands with quality, far-reaching social media content, especially when executed around nationally watched events.

 

 

Sports Activation Services

 

1.) Sports activation recommendations based on brand budget and goals

2.) Securing permission to activate at sports stadiums and competitions 

3.) Production of event assets (e.g., tents, activities, uniforms, swag, etc.) 

4.) Planning, staffing, training, transport, installation, activation, and storage

5.) Real-time content for social media 

6.) Weekly event recaps with impressions, engagements, sign-ups, and sales 

 

 

Availability

 

Sports event marketing is available in the top 50 US cities, including:

 

New York City, NY

Chicago, IL

Los Angeles, CA

Houston, TX

Phoenix, AZ

San Antonio, TX

Boston, MA

Philadelphia, PA

Washington, DC

San Diego, CA

Dallas, TX

Seattle, WA

Denver, CO

Portland, OR

Seattle, WA

Nashville, TN

Austin, TX

 

 

 

Process

 

1.) Share your ideas and brand goals 4+ months prior to first event date

2.) Receive a recommendation with a line-item production estimate 

3.) Confirm you'd like to move forward 3+ months prior to allow time for stadium contracting

4.) Start event element production 2+ months before first event day 

5.) Prep, prepare, and test everything a few days before

6.) Activate and leverage content via social, influencers, paid ads, and public relations 

6.) Access weekly recaps to improve future outings

 

 

Takeaways

 

Sports activation marketing can take on many forms; explore a variety of strategies and tactics for your brand.

Tap into stadiums, sports bars, competitions, and places people gather to enjoy sports.

Sports activation marketing delivers on brand awareness, engagement, content, and sales. 

It's competitive out there, align your brand with people's passion for sports. 

 

 

Connect

 

Up your game with strategic sports marketing activation strategies, ideas, and activations - join the big leagues!

 

 

Sports Marketing FAQ:

Sports Activation Marketing consists of experiential initiatives at at stadiums, on city sidewalks, near city basketball courts, skate parks, and dozens of other places.

The essence is to tap into people's passion for sports.

Sports Sponsorship Activation is implementing events onsite at stadiums with the official permission from the team.

It can range from an official team sponsorship to securing permission to be onsite during tailgating events.

Sports Ambush Marketing is activating near stadiums or associating brands with national sports events (e.g. Playoffs, Super Bowl, World Cup, etc.).

The goal is to associate your brand with the excitement and passion surrounding the event while not officially sponsoring the team.