Stadium partnerships provide brands access to unique activation environments, audiences, and opportunities.
Here are our sports stadium activation insights and strategies for the 2022-2023 season
Insights
1.) Stadiums prefer whole season partnerships; single activations are possible albeit more expensive
2.) Activation partnerships don't automatically make your brand an official sports team sponsor
3.) Stadiums require final say of the activation concept prior to production
4.) You have a 2-3 hour window to engage thousands of people
5.) It's a crowded, competitive environment, select concepts that stand out
6.) Pregame there's a lot of excitement and anticipation in the air, tap into it!
7.) Plan for early AM setups and late strikes
8.) Rain or shine events - Prepare for inclement weather
9.) Reach people beyond the stadium with game, player, and home team hashtags on social
Strategies
1.) Select activation ideas that relay your brand offering
2.) Ideas that enhance people's experience at the game are best
3.) Create multiple ways for people to engage with your activation
4.) Offer activities that are quick and easy to grasp
5.) Attract people from afar with elements that appeal to visual and oratory senses - balloons, banner flags, and an MC host
6.) People lining up to participate is an opportunity for one-on-one conversations
7.) Schedule team mascot and influencer visits as part of your event activation
7.) Tap into home team pride!
In summary, stadium activations are super impactful, albeit short, crazy busy, and a big investment - extract as much value as you can!
If you'd like to explore stadiums activations further, be sure to view Sports Activation Marketing and this Jackpocket project.
