Zip afterpay taps sticker advertising for their brand launch
RGA, the super strategic digital agency, asked ALT for creative ways to promote Zip's brand launch.
Selecting a tried-and-true guerilla marketing tactic - sticker bombing - they were able to uniquely tease the brand's first outdoor billboard and digital advertising campaign.
Instead of random placements, the campaign focused on placing stickers on the type of products you could buy with Zip.
In Chicago, Los Angeles, and New York City, stickers with Zip creatively placed on wild postings, shop storefronts, and other street-level spots.
The sticker designs included 'Zip This' and 'Zip That' with an arrow pointing to the type of products people could buy with the afterpay service.
Is a sticker advertising campaign effective?
1.) If your goal is to tease an upcoming project, then yes, placing stickers a few weeks before the official campaign rollout gets people familiar with an upcoming release
2.) Stickers provide your brand with cultural credibility - getting you in the mix with city street art, indie brands, and wild posting ads - in trendspreading neighborhoods like North Williamsburg, Venice Beach, and Wicker Park
3.) Creative contextuality is another benefit, as stickers allow nontraditional brand placement
Takeaway
Stickers punch way above their weight when it comes to brand marketing.
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