INSIGHTS

Cheese Bike Cart Product Sampling Team - Fenway, Boston

2023 Experiential Trends

Here are the experiential marketing trends we see dominating 2023.   Performance - Experiential activities that hit certain KPIs, from app...
Retail Brand Interactive Participatory Event - Los Angeles, CA

Impact Beyond The Event

  Experiential marketing is a considerable investment. To make it worthwhile, it's essential to have an impact beyond the event....
College Student Product Sampling Street Team Marketing - New York University, NYC

On-Campus Marketing Challenges

College student marketing plans often hit roadblocks.  Most brands want to activate on-campus which is where the trouble starts.  Schools...
Stadium Activation Partnership Marketing Strategies Ideas

Stadium Activation Strategies

Stadium partnerships provide brands access to unique activation environments, audiences, and opportunities.   Here are our sports stadium activation insights...
bag drop gifting influencer marketing

Be the first to give!

Giving is an essential marketing strategy.   It does so many things for your brand: Puts people in a good...
Curlfest Event Marketing Festival Activation Case Study - NYC

Get familiar with Black cultural events

  One thing brand marketers can do during Black History Month is to support Black cultural events as part of...