INSIGHTS

Larabar Guerilla Video Building Projection Advertising Billboard - San Diego, CA

What’s the Difference Between an Activation and an Initiative?

Marketing "activation" and "initiative" are two related, but distinct marketing concepts   People toss these two terms around so interchangeably...
Inflatables Experiential Event Marketing Company Example

Inflatables and Experiential Marketing

Inflatables are amazing additions to experiential marketing campaigns  Here are some ideas on how to use them to your advantage....
Cheese Bike Cart Product Sampling Team - Fenway, Boston

2023 Experiential Trends

Here are the experiential marketing trends we see dominating 2023.   Performance - Experiential activities that hit certain KPIs, from app...
Retail Brand Interactive Participatory Event - Los Angeles, CA

Create Impact Beyond The Event

Tips on how to extend your brand impact beyond the experiential event   Experiential marketing is a considerable investment. To...
College Student Product Sampling Street Team Marketing - New York University, NYC

On-Campus Marketing Challenges

College student marketing plans often hit roadblocks.  Most brands want to activate on-campus which is where the trouble starts.  Schools...
Stadium Activation Partnership Marketing Strategies Ideas

Stadium Activation Strategies

Stadiums offer unique activation environments, audiences, and opportunities   Here are our sports stadium activation insights and strategies for your...