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STREET MURALS and Why They're Compelling

Hand-painted advertising murals bring street cred to your brand

Transform walls into an Instagrammable billboards

Adds originality to traditional outdoor advertising initiatives

Become part of of trend-spreading neighborhoods

Document street mural painting for unique brand content

Measure street mural advertising impressions and engagements

 

What is street mural advertising?

 

Street murals are one-of-a-kind, art-centric, street-level, hand-painted outdoor billboards on permitted wall space.

These murals are original, brand-sponsored works of art, not straight advertising billboard reproductions. 

Select companies cite street advertising murals as Instagram walls or hand-painted billboards. 

Typically street advertising murals consist of around 95% original art and 5% brand imagery advertising. 

Street murals get brands in the mix with trend-spreading city neighborhoods, street art, and graffiti cultures.

Brands typically leverage hand-painted murals with influencer marketing, public relations, and other content marketing initiatives.

Street murals, if done right, enhance the cityscape and delight the public, unlike traditional billboard advertising. 

Mural creation is documented with time-lapse video to provide content for YouTube of other brand platforms.

Street-level advertising murals range in size from 200 to 300 sq. ft.

Enhance engagement with painted QR codes, hashtags, and Instagram contests. 

 

Street mural services

 

1.) Street mural ideas to achieve brand goals

2.) Securing street mural locations in ideal locations

3.) Artist contracting and management 

4.) Concept sketch process

5.) Street mural prep, planning, and production

6.) Documentation of mural painting for social content

 

 

Availability

 

New York City (e.g., Bushwick, Williamsburg, Ridgewood, etc.)

Chicago (e.g., Wicker Park, West Town, Pilsen, etc.)

Los Angeles (e.g., DTLA, Silver Lake, Melrose, etc.),

Miami (e.g., Wynwood, Downtown, etc.)

Boston (e.g., South End, Allston, etc.)

Houston (e.g., East Downtown, Houston Heights, etc.)

Philadelphia (e.g., South Street, Northern Liberties, etc.)

 

Process

 

1.) Share your brand goals so we can create a street mural strategy to fit your needs

2.) Receive and approve mural sketches from artists

3.) Potential locations submitted for your approval

4.) Contract approved walls

5.) Paint and document street mural over 3 to 5 days

 

 

Conclusion

 

Hand-painted murals bring originality, energy, and street cred to your brand campaign.  

People embrace and share street murals unlike any other form of outdoor advertising.

Leverage your investment with social content, QR codes, influencer integration, and engagement incentives. 

 

Connect

 

Connect with ALT TERRAIN for one-of-a-kind street mural advertising ideas, rates, and case studies.

 

Make it original!

 

Street mural outdoor advertising FAQ

Street mural advertising is defined as hand-painted, streetscape art walls sponsored by brands.

Local artists create them based on brand visuals and intentions.

People welcome street mural outdoor advertising as they are a less-commercial form of traditional billboards.

Please get in touch with ALT TERRAIN to learn more about the street mural outdoor advertising process.

Street murals are available in most major cities.

We scout and secure locations in your target neighborhoods.

In turn, there are no preset street mural locations.

Once you've initiated a street mural program, we will hit the streets, provide options, and you choose the final location.

Street mural advertising secures permission from property owners and operators. 

City billboard permits are not secured as brand-sponsored murals  typically are not classified as traditional outdoor advertising.

Street mural outdoor advertising rates varies based on the city, neighborhood, size, and complexity of the artwork.

Typically, they range from $20,000 to $45,000 per mural, inclusive of planning, wall space, production, and management. 

Street Mural Examples

HP Street Graffiti Art Mural Advertising - Melrose, Los Angeles

HP

Toyota Matrix Street Art Advertising Mural - Little Five Points, Atlanta

Coming Soon!

Shell Oil 'Heroes of Houston' Street Art Hurricane Harvey Tribute Mural - The Heights, Houston, TX

Coming Soon!