STREET MURALS and Why They're A Marketing Trend
Hand-painted advertising murals bring street cred to your brand
Transform walls into an Instagrammable billboards
Adds originality to traditional outdoor advertising initiatives
Become part of of trend-spreading neighborhoods
Document street mural painting to create compelling brand content
Measure street mural marketing impact via impressions, engagements, and shares
What is street mural advertising?
Street murals are one-of-a-kind, art-centric, street-level, hand-painted outdoor billboards on permitted wall space.
These murals are original, brand-sponsored works of art, not straight advertising billboard reproductions.
Select companies cite street advertising murals as Instagram walls or hand-painted billboards.
Typically street advertising murals consist of around 95% original art and 5% brand imagery advertising.
Street murals get brands in the mix with trend-spreading city neighborhoods, street art, and graffiti cultures.
Brands typically leverage hand-painted murals with influencer marketing, public relations, and other content marketing initiatives.
Street murals, if done right, enhance the cityscape and delight the public, unlike traditional billboard advertising.
Mural creation is documented with time-lapse video to provide content for YouTube of other brand platforms.
Street-level advertising murals range in size from 200 to 300 sq. ft.
Enhance engagement with painted QR codes, hashtags, and Instagram contests.
Street mural services
1.) Street mural ideas to achieve brand goals
2.) Securing street mural locations in ideal locations
3.) Artist contracting and management
4.) Concept sketch process
5.) Street mural prep, planning, and production
6.) Documentation of mural painting for social content
Availability
New York City (e.g., Bushwick, Williamsburg, Ridgewood, etc.)
Chicago (e.g., Wicker Park, West Town, Pilsen, etc.)
Los Angeles (e.g., DTLA, Silver Lake, Melrose, etc.),
Miami (e.g., Wynwood, Downtown, etc.)
Boston (e.g., South End, Allston, etc.)
Houston (e.g., East Downtown, Houston Heights, etc.)
Philadelphia (e.g., South Street, Northern Liberties, etc.)
Process
1.) Share your brand goals so we can create a street mural strategy to fit your needs
2.) Receive and approve mural sketches from artists
3.) Potential locations submitted for your approval
4.) Contract approved walls
5.) Paint and document street mural over 3 to 5 days
Conclusion
Hand-painted murals bring originality, energy, and street cred to your brand campaign.
People embrace and share street murals unlike any other form of outdoor advertising.
Leverage your investment with social content, QR codes, influencer integration, and engagement incentives.
Connect
Link up with ALT TERRAIN for one-of-a-kind street mural advertising ideas, rates, and case studies.
Make it original!
Street mural outdoor advertising FAQ
Street mural advertising is defined as hand-painted, streetscape art walls sponsored by brands.
Local artists create them based on brand visuals and intentions.
People welcome street mural outdoor advertising as they are a less-commercial form of traditional billboards.
Please get in touch with ALT TERRAIN to learn more about the street mural outdoor advertising process.
Street murals are available in most major cities.
We scout and secure locations in your target neighborhoods.
In turn, there are no preset street mural locations.
Once you've initiated a street mural program, we will hit the streets, provide options, and you choose the final location.
Street mural advertising secures permission from property owners and operators.
City billboard permits are not secured as brand-sponsored murals typically are not classified as traditional outdoor advertising.
Street mural outdoor advertising rates varies based on the city, neighborhood, size, and complexity of the artwork.
Typically, they range from $20,000 to $45,000 per mural, inclusive of planning, wall space, production, and management.
